Job description

The Head of D-End Operations and Strategist at Keeta is a senior leadership role responsible for owning and driving end-to-end D-end operations, with a strong emphasis on fulfillment operations management and delivery operations management under both crowd-sourcing and franchise delivery models. Keeta is the international subsidiary of Meituan, a global delivery giant with over 15 years of technological and operational expertise developed in China, and this role directly supports Keeta’s mission to lead the global transformation of food and consumer product delivery. Based in Riyadh, the position plays a critical role in building scalable, efficient, and high-quality delivery operations across international markets, starting from the Middle East. The role combines hands-on operational leadership with high-level strategic responsibility, including fulfillment strategy formulation, delivery strategy execution, and rider management to ensure smooth daily operations and consistent service quality. The position is also accountable for leading new business development initiatives from 0 to 1, supporting Keeta’s rapid expansion by designing, launching, and scaling new delivery and fulfillment models. Through deep involvement in cross-departmental resource coordination, data analysis for operational optimization, and continuous improvement of delivery processes, the role ensures operational efficiency while supporting consumers, restaurant partners, and courier partners. As part of Meituan’s strategic overseas ventures, this role contributes to global growth initiatives, collaborates with international stakeholders, and helps shape Keeta’s long-term operational and strategic direction in a highly competitive, fast-evolving delivery ecosystem.