Qatar Airways
Web Optimization Specialist
- Permanent
- Doha, Qatar
- Experience 2 - 5 yrs
Job expiry date: 04/04/2026
Job overview
Date posted
18/02/2026
Location
Doha, Qatar
Salary
QAR 15,000 - 20,000 per month
Compensation
Job description
"The Web Optimization Specialist operates within the Digital Experience Optimization function and is responsible for planning, executing, and analyzing experimentation and personalization activities across Qatar Airways’ digital channels, including qatarairways.com and the mobile app. The role focuses on designing, developing, and implementing A/B testing, multivariate testing (MVT), and personalization campaigns using Adobe Target, while writing and maintaining custom code in HTML, CSS, JavaScript, and jQuery to deliver and manipulate personalized experiences and test variations. The specialist develops structured test plans, hypotheses, success metrics, and audience definitions, ensuring alignment and avoiding collision with other activities. The position requires partnering with product managers, UX designers, analysts, and data teams to define test requirements, segmentation logic, target audiences, and experience variants. The role includes analyzing and interpreting performance data using Adobe Analytics, Google Analytics, and similar data analytics tools to generate actionable recommendations, translating raw data, behavioral insights, and audience signals into clear reports for product owners and senior stakeholders. Responsibilities extend to operationalizing personalization strategies by building and QA’ing audience segments, triggers, and decisioning rules, benchmarking UX and content practices against industry standards, identifying friction or uplift opportunities, leading end-to-end test execution including QA, IT coordination, monitoring during live periods, and post-test analysis, documenting outcomes and learnings in the experimentation and personalization knowledge library, collaborating cross-functionally to align experimentation and personalization with broader digital product roadmaps, and supporting the Testing & Optimization Manager in scaling experimentation practices through training, documentation, and playbooks. The role is based in Doha, Qatar, within Qatar Airways Group, a global aviation organization delivering excellence across 12 different businesses.
Required skills
Key responsibilities
- Design, develop, and implement A/B testing, multivariate testing (MVT), and personalization campaigns across qatarairways.com, the mobile app, and other digital channels using Adobe Target and relevant Digital Experience Optimization tools, ensuring proper setup of hypotheses, success metrics, audience definitions, and segmentation logic while preventing collision with other experimentation activities.
- Write, maintain, and deploy custom code in HTML, CSS, JavaScript, and jQuery to deliver, manipulate, and optimize personalized experiences and test variations, ensuring compatibility across web and mobile app environments and maintaining quality assurance standards throughout implementation.
- Partner with product managers, UX designers, analysts, and data teams to define detailed test requirements, target audiences, audience segmentation strategies, triggers, decisioning rules, and experience variants, aligning experimentation and personalization initiatives with broader digital product roadmaps.
- Analyze and interpret performance data using Adobe Analytics, Google Analytics, and other data analytics tools to conduct statistical analysis, generate actionable recommendations, translate raw and complex data into concise reports for product owners and senior stakeholders, and identify uplift opportunities or friction points through UX benchmarking against industry standards.
- Lead end-to-end test execution including QA testing, coordination with IT teams, monitoring experiments during live periods, conducting post-test analysis, documenting outcomes, learnings, and recommendations in the experimentation and personalization knowledge library, supporting the Testing & Optimization Manager in scaling experimentation practices through training, documentation, and playbooks, and performing other department duties as directed by the Head of the Department.
Experience & skills
- Hold a Bachelor’s Degree or Equivalent with a minimum of 4 years of job-related experience in Digital Experience Optimization, experimentation, personalization, or related digital analytics roles within web and mobile environments.
- Demonstrate hands-on experience with A/B testing, multivariate testing, and personalized experiences using platforms such as Adobe Target, including development and execution of experimentation campaigns across websites and mobile applications.
- Exhibit strong proficiency in HTML, CSS, JavaScript, and jQuery to write and maintain custom code for delivering and manipulating personalized experiences and test variations, ensuring technical accuracy and effective QA testing processes.
- Show experience with data analytics tools such as Adobe Analytics and Google Analytics, solid understanding of statistical analysis, and ability to convert raw and complex data into easy-to-read actionable insights and executive-level reports.
- Demonstrate experience with UX research and design, audience segmentation, triggers and decisioning rules, ability to collaborate effectively with cross-functional teams, and capability to operationalize personalization strategies while aligning experimentation initiatives with broader digital product and corporate roadmaps.