Red Sea Global
Senior Manager, Residential Marketing
- Permanent
- Riyadh, Saudi Arabia
- Experience 5 - 10 yrs
Job expiry date: 24/11/2026
Job overview
Date posted
10/10/2026
Location
Riyadh, Saudi Arabia
Salary
SAR 30,000 - 40,000 per month
Compensation
Comprehensive package
Experience
5 - 10 yrs
Seniority
Senior Manager
Qualification
Bachelors degree
Expiration date
24/11/2026
Job description
Within Red Sea Global's Residential Development department, this position supports the Marketing Director and carries the residential marketing strategy across a portfolio of ultra-luxury developments. Revenue is the measure, so marketing here exists to produce prequalified, CRM-driven leads that the Sales team can convert. Each development gets its own asset-level plan, positioning and audience strategy, delivered through digital, web, paid social, content and film, PR, influencer management, print, brochures and eDMs. UHNW and HNW buyers are reached through private viewings, roundtables and experiential activations, run together with the internal Events team. Content for the Red Sea Residences website and digital platforms also sits with you, as does jointly branded material with operator partners for branded and unbranded residences. Several external agencies will need briefing, creative direction and close delivery oversight. Budgets and procurement are managed with ROI and governance in mind, and KPIs are set across every campaign, channel and event. Expect national and international travel for events, along with direct reports to help manage and regular presentations to senior leadership. At least 8 years in senior marketing, ideally in luxury real estate or branded residences with GCC experience, fits best.
Required skills
Key responsibilities
- Lead execution of residential marketing strategies aligned with commercial and brand objectives
- Develop asset-level marketing plans, positioning and audience strategies for each development
- Deliver integrated campaigns across digital, web, paid social, content and film, PR, influencer management, print, brochures and eDMs
- Partner with the Sales team so marketing produces qualified, CRM-driven leads that support conversion and revenue
- Own CRM-led and offline lead generation, including data capture, lead nurturing and prequalification
- Produce sales enablement materials such as brochures, presentations, digital assets and branded tools
- Plan high-end events, private viewings, roundtables and experiential activations for UHNW and HNW audiences with the internal Events team
- Support PR strategy with the Communications team and external agencies to raise the profile of residential developments globally
- Shape asset-specific content and content for the Red Sea Residences website and digital platforms
- Brief and direct external agencies and oversee their delivery
- Oversee jointly branded materials with operator partners for branded and unbranded residences
- Manage marketing budgets and procurement for ROI and governance compliance
- Define KPIs across campaigns, channels and events and analyse performance and market trends
- Present plans, results and recommendations to senior leadership and help the Marketing Director manage direct reports
Experience & skills
- Hold a bachelor's degree in Marketing, Communications, Business Administration or a related discipline
- Bring at least 8 years of experience in senior marketing roles, ideally in luxury real estate, development, asset management, branded residences or premium consumer brands
- Demonstrate strong experience in CRM-led lead generation and sales-driven marketing
- Show proven engagement with UHNW and HNW audiences
- Offer PR experience and a strong understanding of the media environment
- Deliver integrated B2C campaigns, with B2B experience as an advantage
- Lead external agencies and teams with a commercial focus
- Understand the GCC luxury real estate market, with previous regional experience strongly preferred
- Travel nationally and internationally to support events and on-site activities