Job description

The Sales Supervisor role at SADAFCO in Mecca, Saudi Arabia operates within the FMCG Sales and Distribution industry and is responsible for managing a team of salesmen and supervising sales and secondary distribution activities across assigned routes. The role ensures alignment with Sales & Distribution policies to achieve sales targets and key KPIs while operating within defined costs and operational parameters. Responsibilities include assisting Area Sales Manager (ASM) or Branch Manager (BM) in setting sales targets, guiding and motivating sales staff, and managing route performance. The position requires gathering market and competitor insights across sales and distribution channels and coordinating actions with ASM/BM. The role ensures execution of the company’s Replenishment program, maintaining optimal product availability, freshness, and adherence to replenishment system recommendations. It involves executing agreements with Modern Trade and Wholesale customers, maintaining strong business relationships, and optimizing journey planning and customer route planning for efficiency and productivity. The Sales Supervisor monitors product shelf life at the point of sale, ensures stock rotation, wastage control, and compliance with company policies. Additional responsibilities include initiating new customer acquisition aligned with Sales & Distribution plans, managing credit and collection processes according to company credit policy, maintaining company assets, and ensuring proper vehicle and uniform standards. The role requires managing people in line with HR policies, providing training for new and existing staff, and ensuring accurate administration and reporting using MSFA (Mobile Sales Force Automation). Daily MSFA endorsements are conducted to review performance, identify opportunities, and follow up on actions, ensuring continuous improvement in sales execution and operational efficiency.