Job description

The Senior Incentives & Promotions Marketing Manager, Middle East at Deliveroo is responsible for defining and executing promotional strategies across the UAE, Kuwait, and Qatar to drive customer engagement, behavior change, and ROI for Deliveroo and its partners. Reporting to the Marketing Director, the role operates within the Brand & Experience team, leveraging deep customer insights and cross-functional collaboration with Commercial, Finance, Tech, and Data Science teams. The manager leads quarterly strategic planning for promotional activities, implements value propositions that influence customer behavior, and ensures customer-centric program development in partnership with Tech and Data Science teams. Operational responsibilities include managing end-to-end execution of promotions across CRM and in-app channels, influencing global tech roadmaps, owning budgets for key initiatives, tracking financial performance, designing local experiments within the global Test & Learn agenda, analyzing campaign performance, generating post-campaign insights, and monitoring market intelligence to maintain competitive advantage. The role demands a strategic yet operational mindset in a fast-paced, data-driven environment, working with internal stakeholders and senior leadership to optimize promotional campaigns and contribute to regional growth.