Job description

The Vice President, Digital Product Owner - CASA at RAKBANK will lead the digital transformation of Current Account, Savings Account, and Deposit propositions through innovation and customer-centric design. Reporting into the Personal Banking Group, this role owns the CASA product vision and roadmap to drive acquisition, engagement, and retention across digital and assisted channels. The position demands expertise in defining and executing a CASA Transformation roadmap, prioritizing backlogs, and translating vision into actionable user stories. The VP collaborates with UX/UI, architecture, and agile delivery teams to deliver best-in-class digital journeys, ensuring scalability and alignment with RAKBANK’s strategic goals. Responsibilities include optimizing acquisition channels, enhancing product features, ensuring compliance with risk and regulatory requirements, and leveraging data analytics for continuous improvement. The role requires staying abreast of emerging digital trends, identifying opportunities for personalization and automation, and driving financial performance by improving origination volumes and reducing cost-to-acquire through automation. The VP is accountable for measurable KPIs including conversion rates, drop-off points, and portfolio growth, ensuring that digital banking offerings remain competitive and customer-focused within the UAE financial sector.