Job description

The Marketing & Communications role within Emaar Hospitality Group is responsible for leading all marketing efforts for the Individual Business Unit (IBU) as part of the overall business, marketing, and brand strategy. The role oversees the development and execution of integrated Marketing, Digital, Public Relations, and Social Media strategies in alignment with company and brand guidelines, processes, and policies. The objective is to maximize share of voice, improve performance across marketing metrics, and drive customer acquisition, engagement, retention, and brand awareness for the hospitality business unit. The position requires managing fully integrated offline and online marketing campaigns, PR initiatives, and brand activations while ensuring alignment with strategic business objectives. The role involves working within a performance-driven culture where success is measured by timely project completion, budget adherence, quality execution, and cost efficiency. Responsibilities include leading end-to-end campaign development, coordinating marketing activations, overseeing digital and social media execution, and ensuring consistency in brand communication across all channels. The role requires strong project management capability to ensure delivery of marketing initiatives on time and within budget while maintaining high quality standards. The position demands close collaboration with internal stakeholders and external partners to ensure successful execution of marketing and communications activities. The Marketing & Communications professional is expected to bring strong strategic thinking, creative oversight, and analytical capability to improve marketing effectiveness and support business growth. The role also emphasizes adaptability, resilience, innovation, and customer-centric execution in line with Emaar’s hospitality brand values and performance culture.