Job description

The Head of Marketing is responsible for leading the strategic marketing direction across a portfolio of large-scale B2B exhibitions, conferences, and trade shows within the events and exhibitions industry in Dubai, United Arab Emirates. The role focuses on developing and executing comprehensive marketing strategies to drive visitor acquisition, delegate registrations, and brand visibility across multiple B2B events. It requires leading integrated marketing campaigns across digital channels, content development, partnerships, media planning, and public relations to maximize event reach, engagement, and commercial performance. The position includes managing and mentoring a marketing team to ensure strong execution, alignment with commercial objectives, and delivery of high-performance marketing outcomes. The role involves close collaboration with sales, production, and conference teams to support sponsorship revenue, exhibition sales, and delegate acquisition targets. Responsibilities also include overseeing brand positioning, messaging frameworks, and market expansion strategies across the event portfolio. The Head of Marketing is expected to track and analyze campaign performance using data-driven approaches, optimize marketing activities for ROI, and continuously improve audience growth strategies. The role requires expertise in modern marketing practices including CRM platforms, marketing automation tools, and multi-channel campaign execution, with strong emphasis on delivering measurable results in fast-paced, high-volume B2B event environments. It also requires strong communication skills for presentations, content creation, and stakeholder engagement, alongside leadership capabilities to develop and guide marketing teams in achieving strategic objectives.