Job description

This role supports Al-Futtaim Automotive’s BYD brand—positioned as a global technology company leading electric mobility, battery innovation, and sustainable transport solutions—by developing and executing public relations strategies, managing social media strategy and content across Instagram, Facebook, LinkedIn, TikTok, and Twitter/X, and safeguarding brand reputation through proactive monitoring and crisis communication. The mandate includes building and maintaining relationships with journalists, media outlets, and influencers; overseeing creation of brand-aligned content such as press releases, blog articles, and social media posts; and tracking, analyzing, and reporting PR and social performance to optimize engagement strategies. The position collaborates closely with the Social Media Marketing Manager and internal/external stakeholders, leverages a strong network of UAE media contacts (particularly automotive and lifestyle), manages influencer partnerships and media relations, and utilizes tools such as Brandwatch, Google Analytics, and Meta Insights to inform data-driven decisions. The role requires expertise in organic social media strategies, storytelling tailored for PR and organic channels, community management, and crisis communication, aligning execution with the BYD mission of “Technological Innovations for a Better Life."