NymCard
Product Marketing Manager
- Permanent
- Dubai, United Arab Emirates
- Experience 5 - 10 yrs
Report job as expired
Job expiry date: 03/06/2025
Job overview
Date posted
19/04/2025
Location
Dubai, United Arab Emirates
Experience
5 - 10 yrs
Seniority
Manager
Qualification
Bachelors degree
Expiration date
03/06/2025
Job description
NymCard is seeking a Product Marketing Manager to help define and drive its marketing strategy across the MENA region and beyond. This role is pivotal in positioning NymCardâs embedded finance platform to institutional clients, leading go-to-market strategies, managing product messaging, executing marketing campaigns, and supporting growth. The successful candidate will combine strategic thinking with tactical execution, working closely with cross-functional teams, gathering user insights, and leveraging performance marketing to generate leads and build brand presence. This is a unique opportunity to shape the future of fintech with one of the regionâs most innovative companies.
Required skills
Key responsibilities
- Develop and implement a comprehensive marketing strategy that positions NymCardâs platform for new business acquisition and sustainable growth
- Craft compelling product positioning and messaging that resonates with institutional clients using market insights and customer research
- Lead the execution of marketing campaigns, including go-to-market strategies for new products and features
- Establish NymCard as a leader in embedded finance by developing thought leadership content such as whitepapers and webinars
- Drive performance marketing initiatives to generate leads, measure campaign effectiveness, and optimize marketing ROI
- Work closely with product, sales, and client support teams to ensure cohesive user experiences and consistent product messaging
- Establish and manage a feedback loop with institutional users to gather insights and influence product enhancements
- Lead market research efforts to identify industry trends, analyze competitor strategies, and understand client pain points
Experience & skills
- 5+ years of experience in product marketing, preferably in fintech or SaaS
- Proven success in go-to-market strategy and execution
- Strong analytical skills with the ability to leverage data for marketing decisions
- Exceptional communication and storytelling abilities
- Ability to thrive in a fast-paced, dynamic environment
- Collaborative mindset with a passion for cross-functional teamwork
