Job description

The Brand Activations Specialist organizes, manages, and executes in-store animations for key brand and product launches, collaborating closely with internal teams and external partners to deliver an aligned in-store activations calendar and thematic animations that drive brand awareness and sales. Core scope includes developing brand activation toolkits, consolidating brand activation requests, building and managing the in-store animation calendar with Category Management, planning for thematics and launches, confirming animation packages with brands and ensuring adherence to Sephora guidelines, coordinating with store teams so installations and dismantling follow the calendar, and ensuring brand visibility is activated across all relevant doors by campaign go-live dates. The role spearheads best practices and processes for successful execution, aligns with Retail Marketing to share accurate, up-to-date guidelines, ensures deliverables are approved and executed on time to meet brand and animation standards, maintains a monthly activations book and regular recaps across stakeholders, and reports on animation performance with key feedback. It requires project management, cross-functional collaboration (category, logistics, marketing, creative), strong organization, attention to detail, proficiency in Microsoft Office and tracking/reporting tools, and the capacity to manage multiple simultaneous projects under deadline pressure within a fast-paced retail environment.