Omantel ICT
Senior Proficient, Enterprise Lifecycle Management
- Permanent
- Muscat, Oman
- Experience 5 - 10 yrs
Job expiry date: 10/11/2026
Job overview
Date posted
26/09/2026
Location
Muscat, Oman
Salary
Undisclosed
Compensation
Comprehensive package
Experience
5 - 10 yrs
Seniority
Senior & Lead
Qualification
Bachelors degree
Expiration date
10/11/2026
Job description
Omantel's Enterprise Business Unit serves a broad portfolio of business customers, and keeping them engaged and growing is the focus of this Senior Proficient role in Enterprise Lifecycle Management. The EBU CVM and customer lifecycle plan sits with you, aligned with commercial priorities and approved governance. Customer, product, usage, revenue and engagement data are turned into practical segments and prioritised value opportunities. Lifecycle strategies cover onboarding, adoption, engagement, cross-sell, upsell, retention, renewal, churn prevention and win-back. Targeted propositions and campaigns come with clear eligibility rules and expected outcomes, and execution is coordinated across CRM, digital, sales, product, IT and customer operations. Pilots and controlled testing sharpen targeting over time. Business cases measure incremental revenue, retention value, cost and return on investment, and KPIs track campaign and portfolio performance. Every activity must respect customer consent, data privacy, regulatory and information security requirements. Expect to bring at least 8 years in CVM, customer lifecycle management, B2B marketing, commercial analytics, CRM or loyalty, ideally in telecoms and enterprise markets, with a relevant Bachelor's degree.
Required skills
Key responsibilities
- Own and maintain the EBU CVM and customer lifecycle plan in line with commercial priorities and approved governance
- Convert enterprise customer, product, usage, revenue and engagement data into segments, insights and prioritised value opportunities
- Design lifecycle strategies covering onboarding, adoption, engagement, cross-sell, upsell, retention, renewal, churn prevention and win-back
- Develop targeted CVM propositions, offers and campaign concepts with clear eligibility rules, business rationale and expected outcomes
- Coordinate campaign execution across CRM, digital, sales, product, marketing, analytics, IT and customer operations
- Establish test-and-learn approaches, including pilots and controlled testing, to improve targeting and propositions
- Define KPIs and measurement frameworks and monitor campaign, portfolio and lifecycle performance
- Communicate insights, risks and recommended actions to stakeholders
- Prepare business cases evaluating incremental revenue, retention value, cost, return on investment and budget requirements
- Lead working-level engagement with internal stakeholders, implementation partners and vendors
- Ensure CVM activities comply with customer consent, data privacy, regulatory, information security, brand and operational requirements
- Build reusable CVM processes, documentation and reporting standards
- Support capability building and knowledge transfer within EBU
Experience & skills
- Hold a Bachelor's degree in Business, Marketing, Economics, Data Analytics, Information Systems or another relevant field
- Bring a minimum of 8 years of relevant experience in CVM, customer lifecycle management, B2B marketing, commercial analytics, CRM, loyalty or related areas
- Offer telecom and enterprise-market experience (preferred)
- Possess a Master's degree (advantage)
- Analyse large customer datasets to identify segments and value opportunities
- Build business cases with ROI and budget analysis
- Coordinate cross-functional delivery with internal teams, implementation partners and vendors
- Understand data privacy and consent requirements in customer marketing