Key responsibilities

• Ownership and accountability for marketing strategy, including planning, implementation, management, and optimisation for inbound and outbound campaigns
• Deliver on strategic KPIs by driving online traffic, leads, and conversions, and presenting results in regular updates
• Understand visitor and exhibitors’ digital behaviour through testing and reporting on channel and campaign performance
• Use Adobe Analytics, Google Analytics and other platforms to identify issues and opportunities
• Benchmark and set new KPI targets to elevate digital campaign performance
• Work with agencies to develop strategy and setup of all paid campaigns
• Measure and optimize paid marketing using dashboards, Google Analytics, and reports
• Identify evolving SEO practices and develop new digital campaigns with stakeholders and agencies
• Develop creative organic search growth strategies across customer lifecycle stages
• Collaborate with content marketing teams to create high-quality content
• Manage and improve organic search engine performance and goal-setting
• Design and implement testing and optimisation strategies including A/B testing, landing pages and CTAs
• Line manage digital marketers to successfully implement campaign strategies
• Provide guidance, feedback, and inspiration to line reports
• Monitor campaign performance through relevant reports
• Recommend changes to campaigns based on data insights
• Identify trends and insights to optimise spend and performance
• Share insights with wider marketing team and senior management
• Plan campaigns to meet strategic objectives – visitor attendance and exhibitor acquisition
• Monitor implementation plans and ensure adherence to deadlines
• Assist with development of marketing budgets and ensure digital budget trackers are updated
• Identify target universe and key segments within it