Red Sea Global
Associate Director, Residential Marketing & Communications
- Permanent
- Riyadh, Saudi Arabia
- Experience 10 - 15 yrs
Job expiry date: 13/11/2026
Job overview
Date posted
29/09/2026
Location
Riyadh, Saudi Arabia
Salary
SAR 40,000 - 50,000 per month
Compensation
Comprehensive package + relocation
Experience
10 - 15 yrs
Seniority
Director
Qualification
Bachelors degree
Expiration date
13/11/2026
Job description
UHNWIs, HNWIs, investors and strategic partners are the audience for Red Sea Residences, and reaching them well is what this marketing leadership position is about. Working with the Marketing Director and senior business stakeholders, you will shape the residential marketing roadmap and set asset-specific strategies for each development while keeping them consistent with the Red Sea Global brand. Campaigns run across digital, social media, paid media, PR, events, partnerships, website, CRM, email marketing, content marketing, print, film and experiential channels. Launches carry a lot of weight here, from annual go-to-market plans to international roadshows, exhibitions and investor events. Creative, media, PR, digital, branding, production and research agencies all sit under your oversight, along with the budgets, procurement and contracts behind them. Performance frameworks built on data analytics, customer insights and campaign reporting keep ROI in view. A marketing team looks to you for coaching, succession planning and capability development. Most candidates bring at least 10 years of progressive marketing experience, ideally with a leading real estate developer, luxury hospitality or destination development organisation, including 3 to 4 years leading teams. Knowledge of CRM, performance marketing, marketing automation and AI-enabled marketing solutions will be put to regular use.
Required skills
Key responsibilities
- Develop the overall marketing and communications strategy for Red Sea Global's residential developments in line with corporate objectives and brand positioning
- Drive integrated campaigns across digital, social media, paid media, PR, events, partnerships, website, CRM, email, content, print, film and experiential channels
- Lead annual marketing strategies, go-to-market plans and asset launch campaigns that grow awareness and qualified leads
- Partner with executive leadership, Sales, Development, Residential Operations, Commercial, Digital, Communications and Events teams
- Define customer segmentation strategies, buyer paths and engagement plans for luxury residential buyers, investors and international markets
- Direct content marketing, storytelling and brand communications across all customer touchpoints
- Oversee premium sales collateral, brochures, films, presentations, websites and brand experiences
- Maintain the Red Sea Residences website and digital channels so they stay current and optimised
- Establish marketing performance frameworks, metrics and reporting to measure effectiveness and ROI
- Monitor industry trends, luxury consumer behaviour, competitors and emerging technologies
- Plan and evaluate international roadshows, exhibitions, investor events and launch activations
- Manage creative, media, PR, digital, branding, production and research agency relationships
- Control marketing budgets, procurement activities, agency contracts and resource allocation
- Prepare executive-level presentations, business cases, campaign reports and strategic recommendations
- Introduce new marketing technologies, automation and AI-driven marketing capabilities
- Mentor and develop the marketing team through coaching, succession planning and performance management
- Ensure all marketing initiatives comply with brand guidelines, governance standards and regulatory requirements
Experience & skills
- Hold a Bachelor's Degree in Marketing, Communications, Business Administration or a related discipline, with an MBA or related Master's preferred
- Bring a minimum of 10 years of progressive marketing experience, preferably with a leading real estate developer, luxury hospitality, destination or mixed-use development organisation
- Demonstrate at least 3 to 4 years in a managerial role leading marketing teams and cross-functional stakeholders
- Show experience developing integrated marketing and communications strategies for large-scale, high-value developments or luxury brands
- Offer strong experience in luxury real estate, destination marketing, hospitality or UHNWI/HNWI sectors (highly preferred)
- Evidence success leading large-scale product launches, integrated campaigns and brand development
- Understand customer acquisition, CRM, digital and performance marketing, marketing automation, content strategy and analytics
- Manage significant marketing budgets, agency partnerships, procurement processes and vendor performance
- Translate market intelligence and customer insights into commercially successful marketing strategies
- Influence executive leadership and collaborate across multiple business functions
- Balance creativity, brand equity and customer experience with measurable business outcomes
- Apply a strong understanding of emerging marketing technologies, AI-enabled solutions and media trends