Job description

Saudi Arabia, the wider Middle East, Turkey and Africa all fall under this Regional Marketing Leader's remit, developing and driving the commercial marketing strategy for BD's Surgery portfolio across the META region. You act as the strategic bridge between the Global Business Units and META, translating global portfolio strategies, innovation priorities and value propositions into actionable regional growth plans while representing the voice of META in global decision-making. Portfolio growth, market development, launch excellence, clinical adoption, content creation, market access alignment and distributor marketing effectiveness all sit within your scope. Upstream marketing activities get led directly, from identifying unmet customer needs and emerging clinical trends to shaping portfolio gaps and influencing global innovation roadmaps. Commercial marketing content across META gets developed, adapted and governed, covering value propositions, sales enablement tools, campaigns and clinical communication materials. Working closely with the Surgery VP META, Country Business Leaders, Sales Leaders, Medical Affairs, Market Access, Regulatory Affairs, Professional Education and Global Marketing teams, you turn strategy into execution that accelerates revenue growth and strengthens customer partnerships. Market research, segmentation, targeting and performance assessments get led to support informed strategic decisions, and promotional investments and regional marketing budgets are managed within approved limits. Travel across the META region comes with the territory, alongside representing BD at industry conferences, scientific congresses and professional forums.