Job description

Marketing Manager – Exhibitions role based in Dubai, UAE within the marketing and events industry, focused on planning, developing, and executing integrated B2B marketing strategies for exhibitions and trade shows. The role is responsible for driving visitor attendance, exhibitor acquisition, brand visibility, and overall event revenue performance through multi-channel marketing initiatives. It requires strong expertise in exhibition marketing, audience segmentation, digital campaign execution, CRM-driven automation workflows, and stakeholder engagement across exhibitors, partners, and internal sales teams. The position involves managing full lifecycle marketing campaigns across digital, email, social media, PR, paid advertising, SEO, and content marketing channels. Responsibilities include market research, competitor analysis, audience insights, and continuous optimization of campaigns using analytics tools such as Google Analytics. The role also includes managing website content, landing pages, SEO optimization, PPC campaigns, social media ads, retargeting, and CRM/email automation systems. Additionally, it involves overseeing budgets, tracking KPIs such as registrations, leads, conversions, and ROI, and reporting performance insights to senior management. The position requires coordination with designers, copywriters, agencies, media partners, and industry stakeholders to ensure consistent branding and effective campaign execution. It also includes PR management, press releases, promotional partnerships, and cross-marketing initiatives to enhance visibility and engagement for exhibitions and trade shows.