Job description

The English/Arabic Content Specialist for Emirates NBD creates high-quality written content across customer communication channels, ensuring content quality, consistency, and alignment with brand and verbal identity/tone of voice principles. The role translates clear briefs into engaging, on-brand messaging, writes and edits content for marketing and customer-facing materials, revises existing copy to meet updated business requirements, brand standards, or channel suitability, and reviews content for grammar, spelling, punctuation, tone of voice, and overall brand consistency. It collaborates with Group Marketing and product teams to ensure clear briefs, timeliness, and continued adherence to guidelines, requiring 5+ years of experience in copywriting, communications, journalism, or a related field; native-level proficiency in English or Arabic (role dependent); the ability to write clearly, creatively, and persuasively for different audiences across multiple formats; a strong understanding of content strategy and customer communication journeys; and strong organizational and time management skills to manage multiple stakeholders and deadlines of varying complexity and urgency.