Job description

The Performance Marketing Executive role based in Riyadh, Saudi Arabia (KSA) is focused on overseeing the negotiation, purchasing, and management of advertising campaigns for e-commerce brands in the MENAT and Central & Eastern Europe markets. The position ensures ads reach target audiences through optimal channels while maximizing budget efficiency and outperforming competitors. The role involves assisting in identifying target audiences, organizing media campaigns, conducting research on ad placements, comparing and negotiating rates for ad space and airtime, and optimizing media plans and budgets to achieve the best media mix. The executive will monitor campaign costs and ROI, provide detailed reporting to clients, and build long-term relationships. Responsibilities include sampling new platforms and channels to identify effective advertising opportunities, ensuring creative and appropriate ad placement, analyzing segment audiences’ characteristics, purchasing behavior, and media habits, liaising with media owners to verify statistics and circulation, and providing media recommendations including timing and cost breakdowns to guide client decision-making. The role requires keeping media schedules updated according to audience metrics and trends, maintaining awareness of evolving digital and traditional media platforms, and ensuring campaigns are aligned with client objectives and organizational marketing strategies. Candidates are expected to have knowledge of media analytics software such as comScore, strong negotiation and communication skills, exceptional organizational abilities, attention to detail, and critical thinking capacity, with fluency in Arabic and English.