Job description

The Data & AI Consultant role at Accenture Song in Dubai focuses on applying advanced analytics, artificial intelligence, and machine learning to marketing, customer experience, and digital transformation challenges. The role blends technical data science and AI solution development with strategic consulting, enabling clients to leverage AI-driven insights for personalization, targeting, campaign optimization, and ROI maximization. Responsibilities span translating marketing challenges into data and AI use cases such as segmentation, recommendation engines, predictive analytics, and customer lifetime value models; designing and implementing AI and ML models including churn prediction, lead scoring, NLP-based sentiment analysis, and dynamic pricing; and working with structured and unstructured data to inform brand, product, and digital strategies. The role involves integrating marketing technology platforms such as CRM systems, customer data platforms, and marketing automation tools with data pipelines and AI solutions, as well as exploring Agentic AI frameworks for autonomous decision-making, workflow orchestration, and adaptive personalization. The consultant delivers advanced marketing analytics including attribution modeling and customer journey analysis, builds dashboards using tools like Power BI and Tableau, and provides actionable insights for customer acquisition, retention, and engagement. The position also includes client advisory responsibilities, leading workshops on AI in marketing, staying current on AI, data, and marketing technology trends, and working within cloud ecosystems such as Azure, AWS, and GCP to deploy AI solutions, while aligning with privacy and ethical AI considerations.