Rivoli Group
Assistant Manager, Retail Marketing
- Permanent
- Dubai, United Arab Emirates
- Experience 5 - 10 yrs
Job expiry date: 03/12/2026
Job overview
Date posted
19/10/2026
Location
Dubai, United Arab Emirates
Salary
Undisclosed
Compensation
Comprehensive package
Experience
5 - 10 yrs
Seniority
Senior & Lead
Qualification
Bachelors degree
Expiration date
03/12/2026
Job description
Rivoli Group's retail concepts and the brands it represents need campaigns that drive footfall, conversion and brand equity, and this Assistant Manager, Marketing turns approved commercial priorities into the plans and activity that deliver them. An integrated retail marketing calendar ties together campaigns, malls, offline media, partnerships, events, VM, Travel Retail and key trading periods. Creative briefs, mood boards and copy all pass through you, with campaign content proofread and refined to match each brand's voice and tone. Offline media covers OOH, transit, print and radio, from agency briefs and bookings to permits, proof of display and spend tracking for Finance. Priority malls get their own calendars, joint campaigns and visibility checks, and partnerships with banks, airlines, loyalty programmes and Dubai Economy and Tourism run day to day under your coordination. In-store activations, launches, PR logistics, raffles and photoshoots for new and reformatted stores also land with you. Shopping bags, POS and other collateral are reviewed twice a year, and a monthly report brings everything together for the Marketing Manager. Material changes in scope, budget or brand direction are escalated for approval. Candidates need a bachelor's degree in marketing, business or communications, around 8 to 12 years in retail, lifestyle, luxury, fashion, hospitality or agency marketing, exceptional English copywriting skills, hands-on Adobe Creative Suite or Canva and AI creative tools, and a valid UAE driving licence, with UAE and wider GCC experience preferred.
Required skills
Key responsibilities
- Identify customer engagement, footfall, conversion and brand-building opportunities with the Marketing Manager, SBUs, Retail, Commercial and Operations
- Translate approved commercial priorities into campaign, activation and content plans
- Contribute to campaign ideation using customer insights, retail trends and performance learnings
- Maintain the integrated retail marketing calendar across campaigns, malls, offline media, partnerships, events, VM and Travel Retail
- Document observations from store and regional visits and follow through on agreed actions
- Escalate material changes in scope, budget, timing or brand direction to the Marketing Manager
- Write structured briefs for creative agencies and internal design teams
- Create mood boards and give creative direction within the approved framework
- Proofread and enhance campaign copy so it matches each concept's voice and tone
- Coordinate development and delivery of campaign assets across offline, mall, digital, CRM and partnership touchpoints
- Manage artwork review and approval workflows in line with brand guidelines
- Plan photoshoots for products, new stores and reformatted stores
- Organise a repository of approved assets, artwork and proof-of-execution materials
- Prepare agency and vendor briefs for OOH, transit, print and radio campaigns
- Arrange media plans, bookings and production schedules for approval
- Secure permits and regulatory documentation for offline media activity
- Execute annual print insertions and radio plans, including scripts, voice-overs and approvals
- Track offline media spend and supply documentation to Finance
- Propose joint campaigns and promotions with priority mall marketing teams
- Monitor mall websites, directories and apps so Rivoli concepts are represented accurately
- Visit priority malls to review visibility and build relationships
- Run day-to-day relationships with banks, airlines, loyalty programmes, hospitality groups and other partners
Experience & skills
- Hold a bachelor's degree in Marketing, Business Administration, Communications or a related discipline (mandatory)
- Add a postgraduate qualification in Marketing, Business Administration or a related field (preferred)
- Bring around 8 to 12 years of marketing experience in retail, lifestyle, luxury, fashion, hospitality or an agency serving comparable brands
- Demonstrate experience managing integrated programmes across offline, social, digital and CRM touchpoints
- Show strong hands-on experience in offline media, mall marketing, partnerships, events, PR and content development
- Write, edit and proofread English copy to an exceptional standard across varied brand voices
- Use Adobe Creative Suite or Canva, AI-enabled creative tools and advanced Excel and PowerPoint
- Work effectively with agencies, media owners, mall teams, brand principals and internal stakeholders
- Offer UAE market experience (strongly preferred) and multi-market GCC experience (advantage)
- Possess a valid UAE driving licence