Al Futtaim
Performance Marketing Manager
- Permanent
- Dubai, United Arab Emirates
- Experience 5 - 10 yrs
Job overview
Date posted
18/09/2025
Location
Dubai, United Arab Emirates
Salary
Undisclosed
Compensation
Comprehensive package
Experience
5 - 10 yrs
Seniority
Manager
Qualification
Bachelors degree
Expiration date
02/11/2025
Job description
The Performance Marketing Manager will be responsible for leading, managing, and optimizing performance marketing campaigns across multiple brands and markets, with a strong focus on efficiency, data-driven decision-making, and continuous improvement. The role requires strong analytical skills, expertise in paid media platforms, and the ability to collaborate with internal teams and external agencies to deliver high ROI and revenue growth. The candidate will balance hands-on account management with strategic planning, ensuring high standards in campaign execution and reporting accuracy.
Required skills
performance marketing
Google Ads
Meta Ads
TikTok Ads
affiliate marketing
feed optimization
bid strategies
creative testing
budget pacing
campaign analysis
ROAS optimization
media planning
KPI reporting
data-driven decision making
financial alignment tools
campaign structure optimization
tracking setup
business analytics
Key responsibilities
- Oversee daily account health, optimisation, and quality control across multiple platforms (Google, Meta, TikTok, Affiliates, etc.).
- Execute and monitor bid strategies, targeting, creative testing, and budget pacing.
- Conduct in-depth brand-level campaign analysis to identify opportunities for growth and efficiency.
- Implement and maintain feed optimisations.
- Collaborate with brand marketing teams on awareness and performance media plans.
- Review and approve media plans, ensuring alignment with revenue and ROAS targets.
- Develop strategies for new account launches and market expansions.
- Lead deep-dive brand performance analyses to inform strategic decision-making.
- Lead weekly and monthly meetings with agencies and internal stakeholders.
- Work closely with brand marketing teams to align on calendars, promotions, and campaign priorities.
- Coordinate with cross-functional teams on key projects, platform updates, and marketing initiatives.
- Review and share weekly performance reports, highlighting key trends and actionable insights.
- Deliver monthly reports with comprehensive analysis of KPIs, performance drivers, and recommendations.
- Maintain and update cost trackers, target sheets, and other financial alignment tools.
- Provide guidance and mentorship to internal team members on optimisation techniques and strategic planning.
- Standardise and improve workflows for campaign execution, reporting, and optimisation.
- Ensure best practices are followed for campaign structure, naming conventions, and tracking setups.
Experience & skills
- Minimum 5 years of experience in a performance marketing role, preferably Retail.
- Proven track record of developing and implementing successful performance marketing strategies.
- Strong understanding of business analytics and data-driven approach to decision making.
- Strong analytical skills with ability to interpret campaign performance data.
- Excellent communication, collaboration, and interpersonal skills.
- Ability to manage multiple projects simultaneously and prioritize effectively.