Informa Group
Marketing Manager
- Permanent
- Riyadh, Saudi Arabia
- Experience 5 - 10 yrs
- Urgent
Report job as expired
Job expiry date: 16/06/2025
Job overview
Date posted
02/05/2025
Location
Riyadh, Saudi Arabia
Salary
SAR 20,000 - 30,000 per month
Experience
5 - 10 yrs
Seniority
Manager
Qualification
Bachelors degree
Expiration date
16/06/2025
Job description
The Marketing Manager designs and delivers critical aspects of the marketing strategy to achieve commercial objectives and revenue targets. Achieves this through delivery of the brand, accurate customer segmentation, data analytics, campaign planning and multi-channel optimisation.
Required skills
digital marketing strategy
SEO
PPC
Eloqua
Adobe Analytics
Adobe Target
campaign management
data analytics
email marketing
A/B testing
Google Analytics
CMS platforms
Sprout Social
Hootsuite
marketing automation
segmentation
performance reporting
database marketing
content creation
paid advertising
Key responsibilities
- Ownership and accountability for marketing strategy, including planning, implementation, management, and optimisation for both inbound and outbound marketing campaigns.
- Deliver on strategic KPIs by driving online traffic, leads and conversions with ongoing performance updates.
- Understand digital behaviour through testing and analytics using Adobe Analytics, Google Analytics and other platforms.
- Benchmark and set KPI targets for digital marketing campaigns.
- Work with supporting agencies to develop and monitor paid campaigns.
- Measure and optimise paid marketing using analytics tools.
- Collaborate with stakeholders on SEO strategy and content optimization.
- Develop creative organic search growth strategies aligned with international markets.
- Collaborate with content teams to produce relevant content.
- Manage organic search performance and improve goal-setting based on traffic and conversions.
- Design and implement testing and optimisation strategies including A/B tests.
- Work with line reports and team to deliver campaigns in line with KPIs and strategy.
- Line manage digital marketers and provide feedback and support.
- Monitor campaign performance through reporting and analytics.
- Recommend changes based on insights and optimize marketing spend.
- Plan campaigns to meet strategic objectives and maintain campaign timelines and calendars.
- Assist in budgeting and ensure digital components are tracked.
- Identify target segments and develop messaging and personas for each product.
- Ensure multi-channel communications are optimised and timely.
Experience & skills
- Minimum of 5 yearsâ experience as Marketing Manager.
- Bachelorâs Degree or equivalent experience.
- Thorough understanding and experience of PPC, SEO, and online advertising.
- Experience in Eloqua, Adobe Analytics, Adobe Target.
- Strong copywriting skills.
- Database growth and segmentation expertise.
- Experience in a pressurised environment with tight deadlines.
- Excellent English and Arabic communication skills.
- Proficient in MS Office including PowerPoint, Word, and Excel.
- Experience in marketing automation and scheduling tools like Sprout Social or Hootsuite.
- Formal business/marketing qualification is desirable.
- Experience with CMS platforms and analytics/reporting tools.
- Events marketing experience is preferred.
