Key responsibilities

• Execute elements of the approved marketing plan as assigned by the line manager
• Coordinate marketing initiatives, campaigns, and plans from ideation to execution, including design, production, and distribution of marketing collateral and print and digital advertising
• Create and develop content for internal and external channels
• Oversee social media content to keep it current and aligned with marketing strategies
• Assist in brainstorming and organizing events and sponsorship programs, including venue organization, materials development, ordering, scheduling, and attendance management
• Identify and support in the implementation of sponsorship opportunities aligned with brand strategy
• Build and maintain professional relationships with partners, vendors, suppliers, agencies, and internal stakeholders
• Collaborate with internal stakeholders on marketing requests
• Ensure adherence to brand guidelines in all marketing initiatives
• Track and report on the performance of marketing activities and KPIs across various platforms
• Track incoming leads and share them with internal stakeholders to help achieve targets
• Adhere to the marketing budget by utilizing comparison reports and negotiation skills
• Maintain a budget tracker and follow up with vendors to ensure timely payments and deliverables
• Monitor the competitive landscape and utilize research to inform marketing tactics
• Produce presentations, mood boards, storyboards, and reports as requested
• Manage website content to ensure accuracy, SEO optimization, and regular performance analytics
• Identify talent development needs and coordinate training with the Project Marketing Manager