Kempinski Hotels
Marketing Manager
- Permanent
- Dubai, United Arab Emirates
- Experience 2 - 5 yrs
Job expiry date: 23/04/2026
Job overview
Date posted
09/03/2026
Location
Dubai, United Arab Emirates
Salary
AED 15,000 - 20,000 per month
Compensation
Job description
The Marketing Manager (Hotel Marketing & Brand Management) at Kempinski Hotel Palm Jumeirah is responsible for assisting the General Manager in positioning and promoting the hotel and its outlets as a market leader through comprehensive hospitality marketing strategies while ensuring full compliance with Kempinski Corporate Identity guidelines and brand standards. The role manages the development and execution of the hotel media and marketing plan, coordinating closely with external advertising agencies, creative suppliers, and internal departments to implement marketing initiatives that strengthen brand visibility and generate business growth. The Marketing Manager is responsible for determining the return on investment of marketing campaigns by monitoring marketing ROI analysis and response rates and implementing corrective actions when necessary to improve marketing effectiveness. The role plays a significant part in developing the hotel’s marketing budget and maintaining strict marketing budget management to ensure financial efficiency. The position oversees the creation and implementation of a wide range of hospitality marketing activities including advertising campaign management, promotional campaign management, market analysis, promotional packages, collateral production, photo-shootings, and both online and offline direct marketing campaigns. The Marketing Manager maintains and manages the guest database for targeted mailings and email marketing activities while coordinating with the Food and Beverage department to promote restaurants, outlets, and hospitality services. The role also manages marketing collateral including give-aways, printed materials, and brand assets while maintaining digital asset management systems such as Picture Park and VFMLeonardo for proper storage and distribution of images. The position provides website content management support by delivering approved content and images for hotel websites in alignment with corporate branding guidelines and ensuring third-party websites maintain updated and compliant marketing content and photography. The Marketing Manager acts as the brand custodian for both the hotel and the Kempinski brand, ensuring all creative materials are reviewed and approved by Corporate Marketing before advertising agencies or printers proceed with production. The role maintains coordination between the hotel and Corporate Marketing teams, ensures colleagues are informed of updated corporate marketing guidelines, and works closely with sales, public relations, web teams, and creative agencies to support integrated marketing operations. The position contributes to promotional theme events, promotional campaigns, and invitation list preparation while proactively promoting hotel rooms, Food and Beverage outlets, banquets, conferences, and other business-generating services. The Marketing Manager participates in the internal knowledge-sharing platform my.kempinski to share marketing best practices such as successful promotions, collateral, and outlet launches to encourage inter-hotel learning. The role also conducts competitive benchmarking and market trend analysis to maintain awareness of hospitality industry developments and supports sales and marketing performance tracking while proposing corrective actions when necessary. In addition, the Marketing Manager participates in sales and marketing training programs, maintains awareness of hotel promotions, rates, and operational developments, and provides administrative support to the marketing office when the coordinator is absent while performing additional marketing responsibilities required by the business and hotel operations.
Required skills
Key responsibilities
- Develop and implement the hotel media planning and marketing campaign management strategy by creating a comprehensive media and marketing plan that supports the positioning of Kempinski Hotel Palm Jumeirah as a market-leading hospitality destination.
- Coordinate with advertising agencies, creative agencies, and suppliers to execute integrated hospitality marketing campaigns including advertising, promotional campaigns, print collateral, and digital marketing initiatives in accordance with Corporate Identity guidelines.
- Monitor marketing campaign performance through marketing ROI analysis and response rate tracking while recommending corrective marketing strategies to optimize campaign effectiveness and maximize return on marketing investments.
- Manage marketing budget management activities by supporting the development of the hotel’s marketing budget, tracking campaign expenditures, and ensuring that marketing activities remain within approved budget allocations.
- Create and implement hospitality marketing initiatives including promotional packages, advertising campaigns, marketing collateral, market analysis activities, photo-shootings, and both online and offline direct marketing campaigns targeting hotel guests and corporate clients.
- Maintain guest database management systems used for targeted mailings and email marketing activities while ensuring the database supports direct marketing campaigns and customer engagement initiatives.
- Coordinate with the Food and Beverage department to design and execute promotional marketing campaigns that increase visibility and revenue for hotel restaurants, outlets, banquet facilities, and conference services.
- Maintain digital asset management systems including Picture Park and VFMLeonardo while ensuring accurate storage, organization, and distribution of photography and marketing imagery for internal and external marketing channels.
Experience & skills
- Demonstrate a minimum of 2 years of professional experience in marketing roles involving marketing campaign management, media planning, and promotional campaign execution within hospitality or related industries.
- Possess practical experience in hospitality marketing activities including advertising campaign management, market analysis, direct marketing, promotional campaigns, and marketing collateral development.
- Show proficiency in marketing performance evaluation including marketing ROI analysis, campaign response rate monitoring, and marketing analytics used to optimize marketing strategies and promotional activities.
- Demonstrate knowledge of brand management principles and Corporate Identity guidelines while maintaining brand consistency and compliance across marketing campaigns and promotional materials.
- Exhibit experience coordinating marketing initiatives with internal teams including sales, public relations, web management teams, and external partners such as advertising agencies, creative agencies, and marketing suppliers.
- Possess experience managing digital marketing assets and content including website content management, photography management, and digital asset systems such as Picture Park and VFMLeonardo.
- Demonstrate strong organizational capabilities required to manage multiple marketing initiatives simultaneously while handling high marketing activity volumes with attention to detail.
- Show the ability to manage changing marketing priorities and multiple campaign tasks simultaneously while supporting promotional initiatives, event marketing, and ongoing marketing operations within a dynamic hospitality environment.