Job description

The Public Relations Specialist at Saudi Aramco Entrepreneurship Center (Wa’ed) is responsible for executing and maintaining the organization’s media relations, social media presence, press activities, and event strategies in alignment with the corporate communications and PR plan. The role serves as a key contributor to the annual PR strategy and works closely with the PR and Communications team to support ongoing strategic initiatives that enhance brand visibility and corporate reputation. The specialist is responsible for supporting the execution of PR and marketing activities using various platforms and tools to ensure alignment with brand objectives. The role coordinates with digital advertising and design agencies to manage promotional campaigns across multiple media channels, including scheduling, logistics, and campaign execution. Responsibilities include monitoring media for relevant events, managing participation in workshops, conferences, and speaking engagements, and liaising with internal divisions for coordination. The role supports the creation of digital content including social media posts, newsletters, and articles focused on entrepreneurship, while ensuring alignment with brand guidelines through collaboration with external designers. The specialist also coordinates sponsorship opportunities, develops press releases and presentations, and maintains strong relationships with media partners and stakeholders. Additionally, the role involves developing targeted media campaigns to enhance brand recognition, responding to media inquiries, tracking industry trends, and identifying collaboration opportunities. The position requires generation of media coverage reports and PR performance reports, along with continuous improvement of PR processes and procedures. The Public Relations Specialist plays a key role in strengthening Wa’ed’s media presence and ensuring consistent and effective communication across all channels.