
Minimalist
Assistant Social Media Manager
- Permanent
- Dubai, United Arab Emirates
- Experience 2 - 5 yrs
Job expiry date: 22/03/2026
Job overview
Date posted
05/02/2026
Location
Dubai, United Arab Emirates
Salary
AED 15,000 - 20,000 per month
Compensation
Comprehensive package
Experience
2 - 5 yrs
Seniority
Senior & Lead
Qualification
Masters degree
Expiration date
22/03/2026
Job description
The Assistant Social Media Manager role at Minimalist.ae is an on-site position based at the company’s headquarters in Dubai, United Arab Emirates, within the luxury goods and eCommerce retail industry. Minimalist.ae is a local Dubai-founded brand established in 2016, designing and manufacturing high-quality watches, jewelry, handbags, perfumes, and leather goods, with a strong reputation for Arabic numeral watches and timeless minimalist design. The role is responsible for managing the complete social media delivery and digital presence of the brand, covering both strategic and operational responsibilities from ideation and conceptualization through to implementation and optimization. The position oversees holistic, multi-channel social media strategies and campaigns focused on user acquisition, engagement, and retention, while translating design concepts into relevant digital content. The role also includes content creation, copywriting, email marketing execution, competitor and market research, and ongoing performance optimization using social media and email marketing platforms such as Instagram, Facebook, Snapchat, Klaviyo, Hootsuite, and G-Suite, with optional use of Adobe graphic design tools. The role operates within a UAE-based luxury eCommerce environment and requires cultural understanding of the Emirati market.
Required skills
Key responsibilities
- Plan and create quarterly, bi-annual, and annual holistic multi-channel content calendars and social media strategies focused on user acquisition, engagement, and retention
- Implement, measure, optimize, and report on social media strategies and campaigns across relevant platforms
- Translate design concepts and creative ideas into appropriate social media and digital content independently
- Create, manage, and maintain content calendars, organize and tag assets by building an asset library, manage hashtags, and identify relevant occasions for sales and special offers
- Copywrite social media content and email blast communications
- Plan, send, measure, and optimize email marketing campaigns and email blasts
- Conduct competitor, market, and industry research to identify best practices, emerging trends, and new channels
Experience & skills
- Possess a minimum of 4 years, preferably up to 7 years, of experience in a managerial digital marketing role within a UAE-based eCommerce startup or luxury goods, fashion, or watches company
- Demonstrate understanding of Emirati culture and local market behavior
- Have hands-on experience managing social media platforms including Instagram, Facebook, Snapchat, and similar channels
- Demonstrate hands-on experience with Klaviyo, G-Suite, and social media management software such as Hootsuite
- Possess experience with graphic design software such as Adobe Suite, preferred
- Hold a Bachelor’s degree in a relevant field, preferred
- Demonstrate outstanding verbal and written communication skills in English
- Possess Arabic communication skills, considered a significant advantage