Job description

The Assistant Social Media Manager role at Minimalist.ae is an on-site position based at the company’s headquarters in Dubai, United Arab Emirates, within the luxury goods and eCommerce retail industry. Minimalist.ae is a local Dubai-founded brand established in 2016, designing and manufacturing high-quality watches, jewelry, handbags, perfumes, and leather goods, with a strong reputation for Arabic numeral watches and timeless minimalist design. The role is responsible for managing the complete social media delivery and digital presence of the brand, covering both strategic and operational responsibilities from ideation and conceptualization through to implementation and optimization. The position oversees holistic, multi-channel social media strategies and campaigns focused on user acquisition, engagement, and retention, while translating design concepts into relevant digital content. The role also includes content creation, copywriting, email marketing execution, competitor and market research, and ongoing performance optimization using social media and email marketing platforms such as Instagram, Facebook, Snapchat, Klaviyo, Hootsuite, and G-Suite, with optional use of Adobe graphic design tools. The role operates within a UAE-based luxury eCommerce environment and requires cultural understanding of the Emirati market.