Al Futtaim
Online Marketing Manager – Real Estate
- Permanent
- Dubai, United Arab Emirates
- Experience 5 - 10 yrs
Job overview
Date posted
02/07/2025
Location
Dubai, United Arab Emirates
Salary
Undisclosed
Compensation
Comprehensive package + relocation
Experience
5 - 10 yrs
Seniority
Manager
Qualification
Bachelors degree
Expiration date
16/08/2025
Job description
The Online Marketing Manager leads the digital marketing strategy for Al-Futtaim Real Estate's (AFRE) portfolio, encompassing Malls, Residential & Commercial, and Contracting sectors. Operating as a centralized function, the role is responsible for defining digital frameworks and collaborating with regional teams to localize execution. Key responsibilities include overseeing paid media, social media, CRM, websites/apps, loyalty integration, and digital innovation. The role emphasizes data-driven marketing to enhance customer engagement and drive commercial value. Specific business goals supported include increasing footfall for malls, leasing and community building for Residential & Commercial, and enhancing B2B presence for Contracting. The role also involves managing agency relationships, aligning with group platforms such as Blue Rewards, and upskilling teams on digital best practices to elevate AFRE’s brand and support long-term growth. The manager is expected to drive targeted, personalized, and measurable customer engagement initiatives, establish CRM reporting frameworks aligned with customer lifetime value objectives, govern social media strategy across platforms, lead project management for redevelopment of AFRE’s websites and apps, and explore new digital tools and technologies that can enhance efficiency, automation, or customer engagement, including AI and digital experience platforms.
Required skills
Key responsibilities
- Define and maintain AFRE’s overarching digital marketing frameworks to ensure alignment across all business units
- Collaborate with regional asset teams to localize, implement, and optimize digital strategies aligned to each asset’s commercial goals
- Serve as the digital marketing subject matter expert across AFRE, promoting best practices, upskilling teams, and tracking emerging trends
- Support the development and execution of AFRE’s data and CRM strategies with internal teams and external partners
- Drive targeted, personalized, and measurable customer engagement initiatives
- Partner with Blue Rewards to grow the customer database and implement lifecycle marketing programs that increase long-term value
- Establish CRM reporting frameworks aligned with the Group’s customer lifetime value (CLTV) objectives
- Govern AFRE’s social media strategy across platforms, including content guidelines, tone of voice, and platform usage standards
- Manage relationships with social media agencies to ensure alignment with business goals and continuous performance optimization
- Track emerging social trends and advise asset teams on adoption opportunities
- Oversee social media access controls and administration governance
- Lead project management for redevelopment of AFRE’s websites and apps, coordinating across development, IT, SEO, analytics, and marketing
- Set CMS governance, best practices, and content management guidelines for asset teams
- Post-launch, drive ongoing optimization through SEO improvements, UX enhancements, and performance analytics
- Own and manage media agency relationships, guiding regional teams on campaign planning, execution, and optimization
- Monitor and review media performance, challenging recommendations as needed to align with KPIs
- Support test-and-learn agendas to drive continuous improvement in paid media efficiency
- Establish a digital measurement framework with standardized KPIs across all business units
- Ensure regular reporting, derive actionable insights, and drive continuous performance improvement
Experience & skills
- Minimum 8 years of experience in digital marketing, with a demonstrated focus on data-driven strategies, CRM, social media, and performance marketing
- Proven track record of managing external agencies across key functions including media planning, social media, SEO, and marketing technology
- In-depth expertise in website management, CMS platforms, SEO best practices, UX design principles, and digital analytics tools (e.g., Google Analytics, GA4)
- Strong stakeholder management capabilities, with experience collaborating across multiple business units, regional teams, and corporate group functions
- Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, or related field
- Deep understanding of emerging digital trends, innovation, and technologies (AI, personalization, automation)
- Real estate, retail, hospitality, or lifestyle industry experience is preferred