Job description

The Brand Reputation Manager for TikTok LIVE MENA is responsible for building and protecting the reputation of TikTok’s livestreaming business by designing and executing end-to-end amplification plans that highlight the positive impact of TikTok and TikTok LIVE business models. Based in Dubai, this role focuses on promoting core TikTok narratives through on-platform campaign tools, developing creator acquisition strategies, and delivering educational resources to help creators improve engagement on LIVE. The role leads creator storytelling programs centered on content quality and community connection, supports Government Relations and cross-functional teams in stakeholder outreach, and collaborates with Marketing, Public Relations, Legal, and other internal teams to drive creator and product promotions. The position also analyzes and promotes departmental successes and best practices through case studies and events, supports crisis management efforts, and contributes to reputation marketing operations across the MENA region, with travel required as needed.