
TikTok
Brand Reputation Manager (TikTok LIVE, MENA, Turkish Speaking)
- Permanent
- Dubai, United Arab Emirates
- Experience 5 - 10 yrs
Job expiry date: 01/02/2026
Job overview
Date posted
18/12/2025
Location
Dubai, United Arab Emirates
Salary
AED 20,000 - 30,000 per month
Compensation
Comprehensive package
Experience
5 - 10 yrs
Seniority
Manager
Qualification
Bachelors degree
Expiration date
01/02/2026
Job description
The Brand Reputation Manager for TikTok LIVE MENA is responsible for building and protecting the reputation of TikTok’s livestreaming business by designing and executing end-to-end amplification plans that highlight the positive impact of TikTok and TikTok LIVE business models. Based in Dubai, this role focuses on promoting core TikTok narratives through on-platform campaign tools, developing creator acquisition strategies, and delivering educational resources to help creators improve engagement on LIVE. The role leads creator storytelling programs centered on content quality and community connection, supports Government Relations and cross-functional teams in stakeholder outreach, and collaborates with Marketing, Public Relations, Legal, and other internal teams to drive creator and product promotions. The position also analyzes and promotes departmental successes and best practices through case studies and events, supports crisis management efforts, and contributes to reputation marketing operations across the MENA region, with travel required as needed.
Required skills
Key responsibilities
- Build and execute end-to-end amplification plans from research and design through execution to promote positive TikTok LIVE business impact using on-platform tools
- Develop and implement positive creator acquisition plans and provide educational resources to improve LIVE engagement
- Design and lead creator storytelling programs focused on content quality and community connection
- Support Government Relations and cross-functional teams in outreach to local stakeholders for content collaboration
- Collaborate with Government Relations, Marketing, Public Relations, and Legal teams on creator and product promotion strategies
- Analyze and promote departmental work, successes, best practices, and learnings through case studies and event participation
- Support Government Relations and cross-functional teams in crisis management activities
- Represent TikTok LIVE reputation initiatives while based in Dubai and traveling as required
Experience & skills
- Hold a bachelor degree or above with at least 5 years of experience in tech product reputation marketing and operations
- Demonstrate high written and oral proficiency in Turkish and English for engagement with local business partners
- Show experience in project design including targeted audience segmentation
- Possess deep understanding of the creator lifecycle from onboarding through sustained community engagement
- Demonstrate experience executing projects through owned and operated channels
- Exhibit ability to understand business priorities, articulate key issues, recommend solutions, and initiate projects aligned with core objectives
- Demonstrate experience in copywriting and crisis management
- Show passion for TikTok, live streaming, mobile entertainment, and the creator economy