Chanel
Deputy Boutique Manager (Watches & Fine Jewellery Luxury Retail)
- Permanent
- Dubai, United Arab Emirates
- Experience 2 - 5 yrs
Job expiry date: 29/04/2026
Job overview
Date posted
15/03/2026
Location
Dubai, United Arab Emirates
Salary
Undisclosed
Compensation
Job description
The Deputy Boutique Manager for Watches and Fine Jewellery (WFJ) at CHANEL Dubai Mall serves as a strategic operational leader responsible for driving boutique business performance while maintaining the brand’s luxury standards within the high-end watches and fine jewellery retail environment. Acting as a strategic partner to the Retail Director, the role contributes to the execution and deployment of CHANEL’s retail strategy within the boutique while ensuring consistent alignment with the House’s brand image, luxury positioning, and long-term business vision. The Deputy Boutique Manager plays a critical leadership role in managing boutique sales teams including Sales Advisors and Supervisors, ensuring effective collaboration and synergy among team members while fostering a culture of excellence in luxury service delivery. The role focuses on developing the potential of individuals within the team by implementing structured development initiatives, conducting regular performance evaluations, and providing ongoing coaching and mentorship to enhance product knowledge, sales capability, and client engagement expertise. Operating within the highly specialized Watches and Fine Jewellery environment, the role requires strong sensitivity to luxury jewellery and watch collections, ensuring the boutique consistently delivers a refined and personalized client experience aligned with CHANEL’s global standards. The Deputy Boutique Manager supports the boutique’s commercial success by analysing key business indicators, monitoring sales performance across product categories, and implementing strategic action plans that drive revenue growth and operational efficiency. Working closely with the Retail Director, High-End Business Manager, Learning and Development teams, and After-Sales Managers, the role ensures that service excellence, operational performance, and customer relationship management initiatives remain aligned with the brand’s client experience objectives. The position requires maintaining a 360-degree view of boutique operations, balancing both quantitative and qualitative performance indicators including sales performance, client experience quality, and operational compliance. As a strategic contributor, the Deputy Boutique Manager participates in retail strategy initiatives, supports key projects within the boutique network, and builds relationships within the luxury retail community to monitor competitor activity and identify market insights relevant to CHANEL’s positioning in the Watches and Fine Jewellery segment. Acting as an ambassador of the brand, the Deputy Boutique Manager embodies CHANEL’s brand image, environmental and societal values, and luxury service philosophy while ensuring all boutique decisions and operational strategies reflect the long-term vision and standards of the House.
Required skills
Key responsibilities
- Lead and manage a team of Sales Advisors and Supervisors within the Watches and Fine Jewellery boutique by ensuring clear communication of the House’s strategy, supervising daily retail operations, and fostering strong collaboration and synergy among team members to maintain exceptional service and sales performance.
- Develop the potential of boutique staff by defining individual development plans, conducting regular performance reviews based on sales results and competencies, and providing ongoing coaching and mentoring to enhance product expertise, luxury clienteling capabilities, and professional growth.
- Establish clear expectations and performance objectives for team members by setting both individual and boutique-level goals, promoting accountability, and encouraging team ownership in achieving commercial targets and delivering high-end client experiences.
- Act as a strategic partner to the Retail Director by contributing to the planning and implementation of boutique strategies, supporting key retail projects, participating in strategic decision-making processes, and ensuring alignment with CHANEL’s global retail vision and long-term brand positioning.
- Drive boutique commercial performance by monitoring key business indicators related to Watches and Fine Jewellery categories, analysing retail KPIs, and collaborating with the Retail Director and High-End Business Manager to implement targeted action plans that support revenue growth and product category performance.
- Maintain a comprehensive 360-degree view of boutique business activity by analysing operational performance, reviewing sales trends, and developing strategic initiatives that optimise retail productivity and enhance the overall performance of the boutique.
- Collaborate with internal teams including Learning and Development and After-Sales Managers to implement service excellence initiatives, strengthen luxury client experience standards, and ensure the boutique maintains CHANEL’s reputation as the ultimate house of luxury.
- Represent the CHANEL brand by embodying its image, values, and luxury standards at all times, using the Chanel Brand Image as a guiding framework for decision making while building relationships within the luxury retail community to gather competitor insights and strengthen the boutique’s market awareness.
Experience & skills
- Demonstrate natural leadership capability and strong managerial skills through experience supervising retail teams, guiding Sales Advisors and Supervisors, and maintaining a collaborative team environment focused on achieving boutique performance objectives.
- Possess a strategic mindset and the ability to contribute to retail strategy implementation by supporting business initiatives, participating in project leadership activities, and aligning boutique operations with long-term brand and commercial objectives.
- Demonstrate strong analytical capability in evaluating business performance by analysing retail KPIs, sales performance indicators, and product category metrics to support informed decision-making and business strategy development.
- Show proven ability to mentor, coach, and develop team members through structured feedback processes, performance evaluations, and professional development planning within luxury retail environments.
- Demonstrate deep sensitivity and understanding of the Watches and Fine Jewellery (WFJ) luxury retail environment including knowledge of high-end jewellery and luxury watch products, customer expectations, and specialized sales approaches.
- Possess strong interpersonal and communication skills enabling the ability to unite teams, foster collaboration, and build productive relationships with internal stakeholders, boutique management, and the wider luxury retail community.
- Demonstrate emotional intelligence, situational awareness, and the ability to take a comprehensive 360-degree perspective when evaluating business situations and making operational or strategic decisions.
- Show openness to intercultural environments and innovation while maintaining curiosity, entrepreneurial spirit, and a results-oriented mindset aligned with CHANEL’s luxury retail standards and brand values.