Job description

The Public Relations & Media Relations Lead at Tamara, a leading fintech platform and Saudi’s first fintech unicorn, plays a pivotal role in driving earned media, managing reputation, and elevating the company’s profile across the GCC and globally. The role requires developing and executing proactive earned media strategies to secure positive coverage in top-tier financial, business, and technology outlets. It involves creating and implementing innovative public relations campaigns to enhance visibility for Tamara’s financial super-app and its mission. The position entails identifying opportunities to profile company leaders across traditional and emerging platforms such as podcasts, managing inbound press inquiries, handling strategic writing projects including press releases, talking points, and statements, and acting as a core part of the crisis communications team. The incumbent will build and maintain strong relationships with journalists, editors, and thought leaders across financial, technology, and business media, and will be responsible for media monitoring and sentiment analysis to extract insights and guide communication strategies. Operating within a fast-paced fintech environment, the role demands a strong understanding of media dynamics, excellent communication with internal senior stakeholders, and the ability to anticipate and manage reputation risks effectively.