
Tabby
Senior Performance Marketing Specialist (Mobile App User Acquisition & Paid Media)
- Permanent
- Riyadh, Saudi Arabia
- Experience 2 - 5 yrs
Job expiry date: 25/04/2026
Job overview
Date posted
11/03/2026
Location
Riyadh, Saudi Arabia
Salary
SAR 15,000 - 20,000 per month
Compensation
Job description
The Senior Performance Marketing Specialist role at Tabby, a leading financial technology company and the largest buy now, pay later (BNPL) provider in the MENA region, focuses on driving scalable mobile app user acquisition and paid marketing growth in Saudi Arabia (KSA). Tabby enables customers to purchase products and pay over time without interest or fees and partners with more than 40,000 retailers both online and in-store while serving millions of shoppers across the region. The role requires a hands-on, data-driven performance marketer responsible for managing paid acquisition end-to-end across multiple digital advertising platforms including Meta Ads Manager, Google Ads, TikTok Ads Manager, Snapchat Ads Manager, and programmatic DSPs. The position sits at the intersection of media buying, creative strategy, and measurement science and requires building, launching, optimizing, and troubleshooting campaigns directly within advertising platforms to drive efficient user growth at scale. The role requires strong expertise in mobile measurement and attribution using Adjust, a mobile measurement platform (MMP), including configuring postbacks, validating event mapping, conducting cohort analysis, and troubleshooting SDK discrepancies. The specialist ensures accurate performance tracking across multiple channels and operating system changes such as SKAN and Privacy Sandbox. Responsibilities also include developing performance dashboards and producing weekly and monthly reporting to identify campaign performance trends and optimize media allocation. The position requires designing and executing incrementality testing methodologies including geo-lift experiments, holdout tests, and conversion lift studies to evaluate true marketing impact beyond last-click attribution models. Additionally, the role requires leveraging AI-powered tools and AI-native workflows to support creative production, audience research, bid optimization, and reporting automation, ensuring continuous improvement in campaign performance and operational efficiency across digital advertising ecosystems.
Required skills
Key responsibilities
- Build, launch, manage, and optimize paid acquisition campaigns directly within advertising platforms including Meta Ads Manager, Google Ads, TikTok Ads Manager, Snapchat Ads Manager, and programmatic DSPs to drive scalable mobile app acquisition and user growth in the KSA market
- Operate hands-on campaign management workflows across Facebook Ads, Google Ads, TikTok Ads, Snapchat Ads, App Store Ads, programmatic advertising platforms, and affiliate channels while continuously optimizing targeting, bidding strategies, creative performance, and budget allocation based on campaign performance insights
- Configure and manage mobile attribution tracking using Adjust as the mobile measurement platform (MMP) including postback configuration, event mapping validation, cohort analysis, and troubleshooting SDK discrepancies to ensure accurate cross-channel measurement
- Monitor attribution accuracy and campaign performance across operating system privacy changes including SKAN and Privacy Sandbox while maintaining consistent event tracking and measurement integrity across paid media channels
- Develop performance dashboards and prepare weekly and monthly reporting that analyze campaign performance metrics, identify growth opportunities, and provide actionable insights on user acquisition efficiency and marketing performance
- Design and execute incrementality testing methodologies including geo-lift testing, holdout experiments, and conversion lift studies to measure the real impact of paid media campaigns beyond last-click attribution models
- Analyze campaign data, attribution models, and cohort performance metrics to identify trends, diagnose performance issues, and recommend optimization strategies for paid acquisition channels
- Adopt and integrate AI-powered tools and AI-native workflows to support creative production, audience research, bid optimization, and reporting automation in order to enhance efficiency and scalability of digital advertising campaigns
Experience & skills
- Demonstrate at least 3 years of professional experience in performance marketing with a strong focus on mobile app acquisition campaigns within digital advertising ecosystems
- Possess hands-on experience operating digital advertising platforms including Meta Ads Manager, Google Ads, TikTok Ads Manager, Snapchat Ads Manager, programmatic DSPs, App Store Ads, and affiliate marketing platforms
- Demonstrate the ability to build and launch campaigns from scratch within major advertising platforms including Facebook Ads, Google Ads, TikTok Ads, and Snapchat Ads while managing ongoing optimization and performance monitoring
- Possess direct experience working with Adjust mobile measurement platform (MMP) including postback configuration, event mapping validation, cohort analysis, and troubleshooting attribution or SDK discrepancies
- Demonstrate strong knowledge of mobile attribution frameworks and measurement methodologies including incrementality testing, geo-lift testing, holdout testing, and conversion lift studies
- Maintain familiarity with privacy-focused attribution changes and operating system frameworks including SKAN and Privacy Sandbox impacting mobile advertising measurement
- Demonstrate strong analytical capability in interpreting marketing performance data, attribution reports, and campaign metrics to support optimization decisions across paid media channels
- Demonstrate practical experience leveraging AI-powered tools and AI-native workflows for creative production, audience research, bid optimization, and marketing reporting automation