Job description

The Senior Performance Marketing Specialist role at Tabby, a leading financial technology company and the largest buy now, pay later (BNPL) provider in the MENA region, focuses on driving scalable mobile app user acquisition and paid marketing growth in Saudi Arabia (KSA). Tabby enables customers to purchase products and pay over time without interest or fees and partners with more than 40,000 retailers both online and in-store while serving millions of shoppers across the region. The role requires a hands-on, data-driven performance marketer responsible for managing paid acquisition end-to-end across multiple digital advertising platforms including Meta Ads Manager, Google Ads, TikTok Ads Manager, Snapchat Ads Manager, and programmatic DSPs. The position sits at the intersection of media buying, creative strategy, and measurement science and requires building, launching, optimizing, and troubleshooting campaigns directly within advertising platforms to drive efficient user growth at scale. The role requires strong expertise in mobile measurement and attribution using Adjust, a mobile measurement platform (MMP), including configuring postbacks, validating event mapping, conducting cohort analysis, and troubleshooting SDK discrepancies. The specialist ensures accurate performance tracking across multiple channels and operating system changes such as SKAN and Privacy Sandbox. Responsibilities also include developing performance dashboards and producing weekly and monthly reporting to identify campaign performance trends and optimize media allocation. The position requires designing and executing incrementality testing methodologies including geo-lift experiments, holdout tests, and conversion lift studies to evaluate true marketing impact beyond last-click attribution models. Additionally, the role requires leveraging AI-powered tools and AI-native workflows to support creative production, audience research, bid optimization, and reporting automation, ensuring continuous improvement in campaign performance and operational efficiency across digital advertising ecosystems.