Job description

Deciding where TikTok's METAP advertising business should focus its resources, and which growth drivers come next, is the question this Strategy Manager in Dubai helps answer. Competitor strategies, product offerings and market positioning are mapped and monitored continuously, with clear implications drawn for the business. Advertising sub-verticals are assessed for growth potential, and key accounts are analysed for market positioning and TikTok's share of their ad spend. Research into ad product formats such as Apps, Leads, Gaming and Commerce shows where each fits across markets and client types. Data Analytics and business teams are close partners in connecting external market insight with internal performance data. From there, the work turns into a long-term business strategy and a realistic, measurable implementation roadmap. Candidates need 3+ years of strategy consulting in the Middle East, with experience in market sizing, competitive intelligence or growth opportunity work. Advertising or technology industry experience and confident use of AI tools for analysis are preferred.