Aldar
Vice President, Commercials
- Permanent
- Abu Dhabi, United Arab Emirates
- Experience 10 - 15 yrs
Job expiry date: 12/11/2026
Job overview
Date posted
28/09/2026
Location
Abu Dhabi, United Arab Emirates
Salary
Undisclosed
Compensation
Comprehensive package + relocation
Experience
10 - 15 yrs
Seniority
VP/Executive
Qualification
Bachelors degree
Expiration date
12/11/2026
Job description
Darna is Aldar's loyalty programme, and this Abu Dhabi-based Vice President owns its commercial strategy, financial performance and monetization. Working closely with the SVP Loyalty, you turn growth ambitions into commercial targets, revenue streams and contribution margin frameworks. Pricing, funding and monetization models have to balance member appeal with financial sustainability. Business cases for new propositions and partnerships run through stage-gate governance, with ROI models, breakeven structures and funding frameworks defined for each. Partnerships span banking, airlines, telcos, utilities and e-commerce, with revenue sharing and value exchange mechanisms set up consistently across agreements. Revenue, costs, margins and profitability are tracked across every product and partner, and controls catch revenue leakage, cost overruns and weak propositions. Annual and multi-year planning, scenario modelling and forecasting are carried out with group finance. Executive leadership relies on your commercial insight in governance forums, and a team looks to you for coaching in financial modelling, negotiation and partnership management. Expect to bring 10+ years in commercial strategy, partnerships, financial planning or monetization, ideally in loyalty, banking, payments, retail or hospitality, including 3+ years leading teams, and a Bachelor's degree, with an MBA preferred.
Required skills
Key responsibilities
- Define and lead the commercial strategy for Darna's loyalty products and propositions
- Establish scalable pricing, funding and monetization models that balance member appeal with financial sustainability
- Translate programme growth ambitions into commercial targets, revenue streams and contribution margin frameworks
- Partner with the SVP Loyalty to align commercial priorities with long-term programme strategy
- Govern investment prioritization and capital allocation across loyalty initiatives
- Build stage-gate governance for commercial approvals from concept through launch and scale-up
- Identify cross-loyalty, cross-business and group-wide monetization opportunities
- Lead the development, validation and evaluation of business cases for new propositions, partnerships and expansions
- Set financial assumptions, ROI models, breakeven structures and funding frameworks for commercial initiatives
- Own the commercial performance of the programme across revenue, costs, margins and profitability
- Collaborate with group finance on annual and multi-year planning, scenario modelling and forecasting
- Structure commercial frameworks for partnerships, including revenue sharing, funding and value exchange mechanisms
- Secure and manage high-value partnerships across banking, airlines, telcos, utilities and e-commerce
- Maximize partner and tenant ROI through measurable gains in sales penetration, frequency and customer value
- Manage commercial and financial risks in loyalty funding structures and partnership agreements
- Monitor revenue leakage, cost overruns and underperforming propositions through governance controls
- Ensure compliance with Aldar governance, audit and financial management standards
- Present commercial insights and strategic recommendations to executive leadership
- Coach team members in commercial acumen, financial modelling, negotiation and partnership management
Experience & skills
- Hold a Bachelor's degree in Business Administration, Finance, Economics or a related field
- Offer an MBA or relevant postgraduate qualification in Finance, Strategy or Commercial Management (preferred)
- Bring a minimum of 10+ years in commercial strategy, partnerships, financial planning, revenue management or monetization, ideally in loyalty, banking, payments, retail or hospitality
- Demonstrate 3+ years of managerial experience leading commercial, financial or partnership teams with revenue accountability
- Apply strong financial modelling, ROI analysis and business case development skills
- Negotiate complex partnerships and revenue-sharing agreements
- Understand monetization, pricing and funding models in depth
- Implement commercial controls with strong governance and risk awareness
- Communicate at executive level across complex, multi-stakeholder environments