Dubai Holding Real Estate
Senior Manager - Marketing
- Permanent
- Dubai, United Arab Emirates
- Experience 5 - 10 yrs
- Urgent
Report job as expired
Job expiry date: 01/07/2025
Job overview
Date posted
17/05/2025
Location
Dubai, United Arab Emirates
Salary
AED 30,000 - 40,000 per month
Experience
5 - 10 yrs
Seniority
Senior Manager
Qualification
Bachelors degree
Expiration date
01/07/2025
Job description
An opportunity has arisen for a Senior Manager - Marketing to join Dubai Holding Real Estate. The role is responsible for overseeing strategic development and execution of branding strategies and marketing campaigns aimed at effectively promoting and enhancing the company's real estate portfolio. This includes leading ATL and BTL agency engagements, managing project positioning, building brand identity, ensuring consistency across campaigns, and monitoring performance metrics. The candidate will also manage budgets, collaborate across internal teams, and act as a guardian of the brandâs creative vision and standards.
Required skills
brand strategy
integrated marketing campaigns
budget management
market research
customer experience planning
creative campaign planning
ATL marketing
BTL marketing
digital advertising
media planning
vendor management
brand guidelines development
project positioning
performance analytics
creative brief development
advertising production
copywriting review
campaign optimization
resource allocation
financial management
Key responsibilities
- Develop and implement a compelling brand strategy to enhance the company's image and reputation in the real estate market.
- Ensure consistent messaging and positioning across all marketing channels to strengthen brand recognition and differentiation.
- Manage the repositioning of Company projected brand in alignment with the Companyâs Mission and Vision.
- Create and maintain the companyâs brand guidelines to ensure consistent brand identity and messaging across all marketing channels and collateral.
- Guide the planning and customer experience team to conduct market research and gain insights into customer preferences, trends, and industry competitors.
- Collaborate closely with the planning and customer experience team to develop target audience profiles and archetypes for brand and projects.
- Plan, manage and execute project and brand creative campaigns that align with the brand's identity, positioning and target audience.
- Develop a strong and unique brand identity for new projects in alignment with the company's brand identity.
- Work closely with the media agency to utilize various marketing channels to launch campaigns and reach audiences locally and globally.
- Supervise and ensure the work produced by the BTL agency and in-house production team aligns with brand identity and meets world-class standards.
- Manage the planning and execution of world-class creative campaigns with ATL agencies.
- Manage contracts, retainers, and budget utilization on an ongoing basis with ATL, BTL, and brand agencies.
- Provide clear and concise briefs to creative agencies outlining campaign goals, target audience, messaging, and desired outcomes.
- Review and provide feedback on creative concepts, designs, and copywriting to ensure alignment with brand guidelines.
- Coordinate with creative agencies on production of campaign materials and ensure timely delivery.
- Conduct regular meetings and discussions with creative agencies to brainstorm ideas and evaluate campaign progress.
- Monitor and analyze campaign performance metrics and use insights to optimize future campaigns.
- Foster strong relationships with creative agencies and provide clear direction and guidance.
- Stay updated on industry best practices and emerging trends in marketing and advertising.
Experience & skills
- Bachelorâs degree in Marketing/ Advertisement or Visual communications; Masterâs degree preferred
- Marketing / Brand Management certification - preferred
- Min 8-10 years of experience in Brand and Marketing campaigns
- Skilled in planning, executing, and managing integrated marketing campaigns
- Strong strategic thinking abilities
- Able to manage budgets and allocate resources effectively
- Well versed with brand management principles and best practices
- Proven leadership skills to manage and mentor marketing teams
- Ability to collaborate with creative agencies
- Strong financial management skills
- Proficient in reviewing creative concepts and providing feedback
- Exhibit extreme attention to detail and maintain a zero-error mindset
- Strong and determined attitude for executing brand work
- Excellent collaboration and communication skills
