Job description

A typical day might begin with acquisition and adoption metrics for a newly launched payment use case, then move into a working session with product on the next phase of the launch roadmap. Later you could be refining targeting criteria for a campaign, reviewing creative with design, or planning a joint promotional push with partner marketing teams. The wider remit is the end-to-end go-to-market strategy for new payment products and use cases across MEA-TR, from customer research and segmentation through launch and post-launch optimisation. Customer value propositions, messaging frameworks and targeting frameworks all start with you, as do lifecycle campaigns that move Amazon shoppers from awareness through activation, engagement and retention. Campaigns run across onsite, outbound and partner channels, and you keep tuning them using performance data and funnel analytics. Payfort INT FZ LLC hires for this role within Amazon's payments and financial products portfolio, where the team works closely with product, analytics, design and external partners. Expect a high degree of autonomy and regular business reviews where you present performance narratives to senior leadership. Strong candidates bring 6+ years of marketing experience, a track record in acquisition or channel programs, and hands-on test and learn experimentation.