Huda Beauty
Director of PR & Events
- Permanent
- Dubai, United Arab Emirates
- Experience 5 - 10 yrs
- Urgent
Report job as expired
Job expiry date: 03/07/2025
Job overview
Date posted
20/05/2025
Location
Dubai, United Arab Emirates
Salary
AED 40,000 - 50,000 per month
Experience
5 - 10 yrs
Seniority
Director
Qualification
Bachelors degree
Expiration date
03/07/2025
Job description
Huda Beauty is seeking a visionary and culturally fluent Director of PR & Events to drive its global communications narrative and craft impactful brand experiences. As the strategic lead for PR and select global events, you will shape how the brand is perceived across markets, guiding media relations, storytelling campaigns, and high-profile product launches. You will serve as a key advisor to the Founder and executive leadership, blending traditional PR excellence with modern digital-first strategies. The ideal candidate thrives in dynamic environments, has a strong global media network, and is passionate about building a culturally relevant, inclusive brand presence.
Required skills
Key responsibilities
- Develop and execute an integrated global PR strategy aligned with brand and business objectives.
- Act as a senior advisor to the Founder and leadership on brand voice and storytelling direction.
- Lead PR for all product launches, brand milestones, social campaigns, and founder initiatives.
- Cultivate strong relationships with top-tier media, influencers, editors, and creators globally.
- Oversee concepting and execution of high-impact brand events across global and regional markets.
- Ensure brand messaging remains relevant through modern storytelling techniques and innovation.
- Integrate earned media, owned content, and digital PR formats to amplify reach and engagement.
- Champion forward-thinking PR initiatives including brand journalism and creator collaborations.
- Manage crisis communication planning and offer guidance on high-sensitivity brand topics.
- Partner cross-functionally with creative, marketing, content, and digital teams to align campaigns.
- Define KPIs and lead PR/event performance measurement and reporting.
- Oversee and optimize budgets for all PR and experiential initiatives.
Experience & skills
- Bachelorās or Masterās degree in PR, Communications, Marketing, or related field.
- Minimum 8 years of experience in public relations and event management, preferably in beauty, fashion, or lifestyle.
- Track record of leading global campaigns and developing impactful storytelling frameworks.
- Established relationships with global media, influencers, and creative agencies.
- Expertise in both traditional and digital media landscapes, including social-first storytelling.
- Strong experience in managing crisis communications and executive brand positioning.
- Fluent in cross-cultural communications with global market experience; multilingual is a plus.
- Excellent leadership, project management, and stakeholder engagement skills.
