Informa Group
Social Media Manager
- Permanent
- Riyadh, Saudi Arabia
- Experience 2 - 5 yrs
Job expiry date: 05/11/2026
Job overview
Date posted
21/09/2026
Location
Riyadh, Saudi Arabia
Salary
SAR 20,000 - 30,000 per month
Compensation
Comprehensive package
Experience
2 - 5 yrs
Seniority
Manager
Qualification
Bachelors degree
Expiration date
05/11/2026
Job description
Tahaluf's social presence runs through a mix of agency management and hands on delivery, and this Social Media Manager role owns both sides of that equation. LinkedIn, Instagram, X, Facebook, TikTok, Snapchat and YouTube all fall under scope, growing and engaging audiences across each platform. You'll brief, direct and quality control external agencies and creators, while owning strategy, boosting, community and performance in house. Agency workflows, content calendars and deadlines get managed across multiple events running in parallel, keeping everything on brand and on time. Campaigns get set and delivered against event milestones, from launches and registration pushes to early bird deadlines and show days. Boosting strategy identifies top performing organic content and amplifies it with paid spend, working alongside the paid media team to avoid duplication. Community work runs year round, not just during event season, supported by influencer relationships and user generated content from attendees and exhibitors. You're expected to bring 4 to 5 years in social media marketing, with demonstrable experience managing external agencies or creative teams. Reach, engagement, follower growth, traffic and registration conversions get tracked monthly, feeding insight back into briefs through social listening on brand sentiment and competitor activity.
Required skills
Key responsibilities
- Own the day-to-day relationship with social and creative agencies, including briefing and final sign-off
- Write sharp, insight-led briefs that give agencies clear objectives, audience, tone and success measures
- Manage agency workflows, content calendars and deadlines across multiple parallel events
- Quality-control all agency output for brand voice, visual identity, accuracy and platform fit
- Review agency performance regularly against agreed KPIs and deliverables
- Identify when work should move in-house versus agency and brief internal designers or videographers accordingly
- Set and implement social media campaigns aligned with marketing strategies and event milestones
- Design targeted content across platforms to increase engagement, followers and retention
- Maintain brand voice across all posts and interactions
- Create and edit channel-appropriate copy with flawless proofreading in English
- Direct live event coverage across agency and on-site teams during show days
- Plan and execute boosting strategies to amplify top-performing organic content
- Track and report monthly on reach, engagement, follower growth, traffic and conversions
- Use social listening to monitor brand sentiment, competitor activity and market trends
- Conduct market research focused on customer insight and experience
- Build positive relationships with internal colleagues and external stakeholders at all levels
Experience & skills
- Bring 4 to 5 years of experience in social media marketing, with demonstrable experience managing external agencies or creative teams
- Hold a Bachelor's degree or equivalent experience
- Show hands-on experience with LinkedIn, Instagram, X, Facebook, TikTok, Snapchat and YouTube
- Demonstrate proven experience running boosted and paid social campaigns, including budget management and audience targeting
- Apply strong creative judgement, able to brief, critique and improve agency work
- Use scheduling and analytics tools such as Sprout, Hootsuite or native platform tools
- Communicate fluently in English, with Arabic as an advantage