GEMS
Marketing and Social Media Executive ā SRI
- Permanent
- Dubai, United Arab Emirates
- Experience 5 - 10 yrs
- Urgent
Job overview
Date posted
24/09/2025
Location
Dubai, United Arab Emirates
Salary
Undisclosed
Compensation
Comprehensive package
Experience
5 - 10 yrs
Seniority
Experienced
Qualification
Bachelors degree
Expiration date
08/11/2025
Job description
The Marketing & Social Media Executive will lead the end-to-end marketing and digital presence of GEMS School of Research and Innovation (SRI), GEMSā flagship school. The role combines strategic marketing, social media management, and campaign execution to position SRI as a leader in innovative, holistic education. The role is responsible for driving enrolments through integrated campaigns, building an engaged online community, and ensuring brand consistency across all communications, aligned with GEMS Educationās global reputation.
Required skills
social media management
community engagement
digital marketing
campaign management
brand management
content creation
video production
short form content
live streaming
influencer partnerships
public relations
stakeholder engagement
admissions marketing
performance analytics
event marketing
project management
creative strategy
template and toolkit development
Key responsibilities
- Develop and deliver integrated marketing plans to drive awareness, reputation, and enrolments
- Manage digital, PR, event, and advertising campaigns aligned with schoolās strategic goals
- Lead flagship-level activations reinforcing SRIās leadership in innovation and research
- Coordinate with Admissions to deliver campaigns supporting student enrolments
- Oversee brand consistency across all school touchpoints
- Develop and execute social content calendars for school campaigns
- Manage community engagement and reputation across social platforms
- Lead creative development for short-form content including reels, shorts, and live streaming
- Collaborate with PR and admissions on campaigns supporting enrolment
- Provide schools with toolkits, templates, and social media guidance
- Track, analyse, and optimise social media performance, sharing learnings with schools
- Collaborate with Principal, Senior Leadership Team, and teachers to create impactful campaigns
- Partner with GEMS Education Group Marketing for flagship campaigns
- Build relationships with influencers, community partners, and media
- Manage vendors, agencies, and creative partners to deliver campaigns within budget and timelines
Experience & skills
- 5ā6 years in social media management with proven ability to grow communities and engagement
- 5ā7 years of marketing and social media experience, preferably in education, hospitality, or luxury consumer services
- Proven track record of delivering measurable campaigns
- Expertise in managing and growing social media communities
- Strong creative instincts with ability to produce or oversee production of high-quality social content
- Strong project management and stakeholder engagement skills
- Excellent written and verbal communication skills
- UK-enhanced DBS or equivalent police check required for safeguarding