Omantel ICT
Senior Proficient Digital Channels Manager — Super App Strategy (Omantel)
- Permanent
- Muscat, Oman
- Experience 5 - 10 yrs
Job overview
Date posted
13/10/2025
Location
Muscat, Oman
Salary
Undisclosed
Compensation
Salary only
Experience
5 - 10 yrs
Seniority
Senior Manager
Qualification
Bachelors degree
Expiration date
27/11/2025
Job description
Based at Omantel Head Office within the Consumer Unit and the Digital and Growth Services Division (Digital Channels Management), the Senior Proficient Digital Channels Manager is responsible for leading the development and execution of a Super App strategy that serves as a one-stop-shop for Omani consumers, integrating Adtech, Fintech, Marketplace, and partner services as the primary interface for emerging technologies. The role defines objectives, milestones, and KPIs; conducts market research and competitor analysis for the Customer Experience Platform App (Super App); ensures seamless technology integration and interoperability of solutions (including AI, machine learning, and Gen-AI) across Adtech, Fintech, and Customer Experience App platforms; acts as the business owner of the Customer Experience Platform App, collaborating with Adtech, Fintech, Data, and app development teams; develops and manages strategic partnerships with consultants, technology vendors, startups, and industry organizations; aligns technology initiatives with business objectives; facilitates joint workshops and knowledge sharing; and prepares to drive business impact through continuous innovation while adhering to company policies and procedures.
Required skills
Key responsibilities
- Lead the development and execution of comprehensive Super App strategies across Adtech, Fintech, and Customer Experience Platform App teams with clear objectives, milestones, and KPIs
- Integrate emerging technologies—including AI, machine learning, and Gen-AI—into Adtech, Fintech, and Customer Experience App platforms to deliver value and ensure interoperability
- Conduct market research and analysis on trends, technologies, and competitor activity for the Customer Experience Platform App (Super App) to inform strategic decisions and drive innovation
- Serve as the business owner of the Customer Experience Platform App and collaborate with Adtech, Fintech, Data, and app development teams to meet business goals and technical requirements
- Develop and manage strategic partnerships with consultants, technology vendors, startups, and industry bodies to access expertise, resources, and solutions aligned with business objectives
- Collaborate closely with consultants and advisory firms on strategic projects, co-lead workshops, and enable knowledge sharing to accelerate adoption of emerging technologies
- Ensure Digital Channels Management practices and company policies are followed across initiatives within the Consumer Unit and Digital and Growth Services Division
Experience & skills
- Bachelor’s degree in a relevant field (Business/IT); specialization in Marketing is recognized
- 8–10 years of total work experience, including experience aligned to Digital Channels Management
- Demonstrated capability in channel management for digital products and services
- Proven experience planning and executing strategies for Adtech, Fintech, and Customer Experience platforms with defined KPIs
- Hands-on experience integrating emerging technologies (AI, machine learning, Gen-AI) and ensuring solution interoperability
- Ability to conduct market research and competitor analysis for Super App and platform initiatives
- Experience as a business owner or product lead collaborating with data and app development teams to meet business and technical requirements
- Track record of establishing and managing strategic partnerships with consultants, technology vendors, startups, and industry organizations, including facilitating workshops and knowledge sharing
