Alshaya Group
Influencer Specialist
- Permanent
- Dubai, United Arab Emirates
- Experience 2 - 5 yrs
Job overview
Date posted
17/07/2025
Location
Dubai, United Arab Emirates
Salary
Undisclosed
Compensation
Comprehensive package
Experience
2 - 5 yrs
Seniority
Experienced
Qualification
Not applicable
Expiration date
31/08/2025
Job description
Primark is seeking a trend-savvy, content-driven Influencer Specialist to elevate its brand presence across the UAE. This role will focus on managing influencer marketing strategies from end to end, including sourcing, seeding, gifting, and coordinating influencer presence at events. The ideal candidate should have a strong passion for fashion and culture, with a deep understanding of creator dynamics and performance analytics. Youâll work alongside PR and Media teams to craft campaigns that are bold, inclusive, and iconicâbringing Primark to the forefront of digital fashion storytelling.
Required skills
influencer marketing
campaign management
barter deals
gifting strategy
seeding campaigns
event coordination
PR collaboration
media coordination
marketing reporting
performance analysis
content creation
social media strategy
trend forecasting
creator outreach
data-driven marketing
Key responsibilities
- Develop and execute strategies to leverage influencers for brand promotion and sales growth.
- Plan, source, seed, and gift products to influencers, especially during key initiatives such as brand launches.
- End-to-end management of influencer campaigns including activation, coordination, and reporting.
- Develop and implement barter deals, gifting, and seeding strategies to amplify campaign reach.
- Coordinate influencer attendance and involvement in brand-related events.
- Collaborate with PR and Media teams to ensure aligned messaging and brand positioning.
- Track, analyze, and report on influencer campaign performance metrics.
- Identify, engage, and manage relationships with influencers across various platforms.
- Craft compelling content briefs and storytelling narratives that resonate with target audiences.
Experience & skills
- Based in the UAE.
- Strong passion for fashion, culture, and storytelling.
- Experience working with content creators and influencers.
- Ability to build influencer strategies that align with brand goals.
- Proven track record of delivering data-driven impact through campaigns.
- Deep understanding of social media trends and platforms.
- Creative mindset and the ability to spot emerging influencer talent.