Key responsibilities

• Develop and execute strategies to leverage influencers for brand promotion and sales growth.
• Plan, source, seed, and gift products to influencers, especially during key initiatives such as brand launches.
• End-to-end management of influencer campaigns including activation, coordination, and reporting.
• Develop and implement barter deals, gifting, and seeding strategies to amplify campaign reach.
• Coordinate influencer attendance and involvement in brand-related events.
• Collaborate with PR and Media teams to ensure aligned messaging and brand positioning.
• Track, analyze, and report on influencer campaign performance metrics.
• Identify, engage, and manage relationships with influencers across various platforms.
• Craft compelling content briefs and storytelling narratives that resonate with target audiences.