Job description

The CRM Marketing Associate at Deliveroo Middle East in Dubai is responsible for executing high-impact lifecycle marketing campaigns to drive engagement and loyalty across the UAE, Kuwait, and Qatar. This role involves managing the full lifecycle of CRM campaigns, including initial build, proofing, deployment, and approval. The associate will create dynamic content for multiple channels including emails, push notifications, WhatsApp messages, and in-app banners to ensure a seamless and engaging customer experience. They will collaborate with CRM specialists to manage customer and merchant segmentation, ensuring accurate audience targeting. The role also includes monitoring competitor CRM activities, maintaining the BAU marketing calendar for seasonal and vertical initiatives, and reporting insights to keep Deliveroo at the forefront of the industry. Eligibility requires UAE nationality, fluency in English, and coordination with cross-functional teams under tight deadlines. A fast-paced, tech-driven mindset with a focus on data-driven marketing and experimentation is essential for success.