Sharjah National Oil Corporation
Social Media Marketing Specialist
- Permanent
- Sharjah, United Arab Emirates
- Experience 2 - 5 yrs
Report job as expired
Job expiry date: 05/07/2025
Job overview
Date posted
21/05/2025
Location
Sharjah, United Arab Emirates
Salary
AED Undisclosed per month
Experience
2 - 5 yrs
Seniority
Senior & Lead
Qualification
Bachelors degree
Expiration date
05/07/2025
Job description
A Social Media Marketing Specialist is responsible for developing and executing social media strategies to enhance brand awareness, drive customer engagement, and support overall marketing objectives. This includes creating high-quality content, managing social media platforms, engaging with followers, analyzing performance metrics, and staying on top of emerging social trends. The role also includes planning and optimizing paid social campaigns, managing influencer collaborations, and ensuring brand consistency across all digital interactions.
Required skills
social media strategy
content creation
community engagement
analytics reporting
paid social campaigns
A/B testing
audience targeting
social media trend analysis
campaign optimization
Google Analytics
Facebook Insights
Facebook Ads Manager
Canva
Adobe Photoshop
content calendar management
influencer marketing
brand engagement
multilingual content creation
visual content production
Key responsibilities
- Develop campaigns aligned with brand awareness and engagement goals
- Prioritize social platforms based on target audience
- Create a content strategy including themes and seasonal posts
- Produce high-quality visual, textual, and video content
- Manage a content calendar for regular posting
- Curate relevant third-party content to complement brand messaging
- Monitor and respond to social media interactions to foster community engagement
- Maintain a consistent brand voice across all social channels
- Collaborate with customer support for timely response to inquiries
- Track and analyze social media performance using analytics tools
- Prepare monthly reports with insights and recommendations
- Optimize paid social media campaigns across relevant platforms
- Conduct A/B testing to improve campaign performance
- Leverage audience targeting tools to maximize reach and engagement
- Research competitors and industry trends to inform strategy
- Integrate new social media tactics based on audience behavior and interests
- Collaborate across departments to ensure cohesive brand messaging
- Manage influencer partnerships to increase brand credibility
Experience & skills
- Bachelorās degree in Marketing, Communications, Digital Media, or related field
- 1ā3 years of experience in social media marketing, strategy development, and analytics
- Proficiency in social media management platforms and analytics tools (e.g., Google Analytics, Facebook Insights)
- Experience with paid social campaigns and ad management (e.g., Facebook Ads Manager)
- Strong design skills using Canva or Adobe Photoshop
- Excellent communication skills in Arabic and English
- Analytical ability to interpret performance data and make strategic recommendations
- Creative thinking for unique, on-brand content development
- Project management experience in handling content calendars and campaign schedules
