Visa
Product-led Growth and Monetization Lead, Visa Pay
- Permanent
- Dubai, United Arab Emirates
- Experience 5 - 10 yrs
Job overview
Date posted
12/07/2025
Location
Dubai, United Arab Emirates
Salary
AED 30,000 - 40,000 per month
Experience
5 - 10 yrs
Seniority
Senior & Lead
Qualification
Bachelors degree
Expiration date
26/08/2025
Job description
Visa is seeking a Product-led Growth and Monetization Lead for Visa Pay to drive strategic growth, product innovation, campaign management, and data analytics. Based in Dubai, this role requires a leader who can integrate product development with marketing efforts to increase user acquisition and revenue. The ideal candidate will have experience in fintech or digital payments, strong analytical and problem-solving skills, and the ability to lead cross-functional initiatives across a matrixed organization.
Required skills
growth strategy
digital marketing
campaign management
user acquisition
customer activation
product innovation
product management
data analytics
market analysis
performance metrics
revenue optimization
consumer behavior analysis
conversion rate optimization
usability analysis
feature development
ROI analysis
customer engagement platforms
pricing analytics
go-to-market strategy
program governance
Key responsibilities
- Develop consolidated view on growth drivers and priorities by analyzing marketing, usability, conversion, and channel performance data
- Execute customer acquisition and activation initiatives including digital campaigns, gamification, brand partnerships, and on-ground activations
- Collaborate with cross-functional teams to identify and optimize consumer-facing features for product-led growth
- Design and manage targeted marketing campaigns to maximize reach and ROI
- Work with Visa marketing and external agencies to launch, manage, and measure campaign performance
- Utilize advanced analytics to identify market trends, consumer behavior, and campaign performance
- Provide insights into consumer pricing decisions and strategic choices
- Define and implement key performance metrics for business objectives and initiative tracking
- Conduct market analysis and develop strategic plans with stakeholders for Visa Pay expansion
- Support program governance and executive-level reporting
Experience & skills
- 8 or more years of relevant work experience with a Bachelorās degree or at least 5 years with an Advanced Degree
- Strong analytical and quantitative skills with data-driven decision-making
- Excellent communication skills with ability to adapt to different audiences
- Demonstrated problem-solving and hypothesis-driven approach
- Experience in driving revenue growth in digital payments or fintech
- Proficiency in data analytics and customer engagement platforms
- Proven success in fast-paced environments such as technology, financial services, or consulting
- Bachelor's degree required; Masterās or MBA preferred
- Payments industry experience preferred
- Willingness to travel 10ā15% of the time
