Job description

Sofitel Jabal Omar Makkah needs a Digital Marketing Manager to handle its strategic online initiatives and keep the property's digital presence sharp in a luxury and lifestyle market. Marketing campaigns run through this role from idea stage through to execution and implementation, with online media campaigns monitored and evaluated regularly to keep them fresh and effective. You'll negotiate advertising contracts directly, working to get the right terms and placements for the property's digital spend. Other department heads and teams need input on plans and marketing strategies, so cross department collaboration is a constant part of the job. Budget management happens alongside the finance team, keeping campaigns on track and within agreed limits. Staying current with emerging opportunities in digital marketing matters here too, since the tools and channels that work today may not work as well next quarter. Search engine optimization, lead generation and email marketing all fall within the day to day toolkit, alongside a solid grasp of website metrics and best practices. Social media use as a marketing tool rounds out the role, applied with an eye on what actually moves bookings and brand awareness for the resort.