Emirates
Customer Strategy Activation Manager
- Permanent
- Dubai, United Arab Emirates
- Experience 5 - 10 yrs
Job expiry date: 16/05/2026
Job overview
Date posted
01/04/2026
Location
Dubai, United Arab Emirates
Salary
AED 30,000 - 40,000 per month
Compensation
Comprehensive package
Experience
5 - 10 yrs
Seniority
Manager
Qualification
Bachelors degree
Expiration date
16/05/2026
Job description
The Customer Strategy Activation Manager drives customer-centric marketing by leveraging data insights, CRM tools, and marketing automation platforms. They design and implement personalised engagement programs, ensure adoption of customer data frameworks, and support multi-channel campaign execution. This role acts as the bridge between data teams and execution teams, enabling data-informed marketing decisions that improve customer experience and drive incremental revenue.
Required skills
CRM Strategy and Activation
Customer Engagement Framework Development
Data-Driven Marketing
Marketing Personalisation
Campaign Planning and Execution
Customer Insights Interpretation
Cross-Functional Stakeholder Management
Lifecycle Marketing
Digital Marketing Channels
Data Platform (CDP) Utilisation
Automated Marketing Campaigns
Customer Segmentation
Team Mentoring and Leadership
Commercial Acumen
Analytical and Strategic Thinking
Key responsibilities
- Support commercial and strategic priorities of the Emirates Airline account using data-driven insights.
- Manage customer engagement framework and data activation initiatives across marketing channels.
- Develop customer segments and audiences in coordination with Customer Insights teams.
- Drive adoption of personalised marketing and automation programs aligned with business objectives.
- Act as translator and catalyst between data teams and execution teams, facilitating adoption of data-informed marketing.
- Support planning, prioritisation, and execution of multi-channel marketing campaigns.
- Educate and mentor wider CCM&B team on data activation, personalisation, and customer engagement processes.
- Collaborate with regional cross-channel and digital marketing teams to deliver multi-regional lifecycle programs.
- Ensure all campaigns and communication initiatives adhere to the customer engagement framework and have clear objectives.
Experience & skills
- Bachelor’s degree or honours in Marketing, Communications, or similar field.
- Additional marketing qualifications preferred.
- 8+ years of senior marketing experience with demonstrable ability to use customer insight to drive strategy and revenue.
- Experience in personalisation, database marketing, CRM platforms, and campaign automation.
- Experience in the airline or travel industry is advantageous.
- Strong customer-centric mindset with commercial awareness and pragmatic approach.
- Excellent collaboration, communication, and stakeholder management skills.
- Ability to mentor teams and implement data-driven marketing processes.
- Proficient in multi-channel marketing, customer segmentation, and lifecycle program execution.