Gulf Air
Senior Manager - Sales Performance
- Permanent
- Manama, Bahrain
- Experience 5 - 10 yrs
Job expiry date: 04/04/2026
Job overview
Date posted
18/02/2026
Location
Manama, Bahrain
Salary
Undisclosed
Compensation
Comprehensive package
Job description
The Senior Manager - Sales Performance at Gulf Air, based in Bahrain Head Quarter, leads enterprise-wide performance measurement, insights, and decision support across the Sales organization. The role translates complex commercial, operational, and network data into actionable insights that drive revenue growth, cost efficiency, and strategic performance. Acting as a strategic partner to senior leadership, the role ensures performance outcomes are tracked, understood, and continuously improved. The manager defines and owns the airlineās performance framework, KPIs, and scorecards, ensuring alignment with corporate strategy, annual business plans, and leadership priorities. Responsibilities encompass analysing route and point of sales performance, evaluating current and future sales plans, performing economic analysis for new route opportunities, providing detailed analysis of route profitability, traffic, and market conditions, supporting pricing, promotions, and commercial initiatives, developing high-level plans for sales generation, and converting complex data into clear insights and executive narratives. The role requires leading performance reviews with senior management, identifying performance gaps, root causes, and improvement opportunities, partnering with Network Planning on route profitability, seasonality, and capacity optimization, supporting Sales and Distribution teams with market, channel, and corporate account performance insights, ensuring governance over data accuracy and reporting standards, driving automation and digitalization of dashboards, and leading a team of performance analysts to build analytical capability and maturity. This position requires high-level knowledge of Sales, Finance, and Network systems in an international airline or equivalent organization.
Required skills
Key responsibilities
- Assist in evaluating current and future sales plans, reviewing route profitability, capacity planning, and alignment with corporate objectives to support strategic decision-making and commercial growth.
- Analyse and communicate revenue data on a regular basis to assist in the development of sales business plans, highlighting trends, anomalies, and opportunities for revenue enhancement and cost efficiency.
- Monitor, analyse, and report on route and point of sales performance, recommending operational or strategic changes to improve performance and achieve business targets.
- Perform economic analysis of new route opportunities and develop comprehensive business cases to support sales and network decisions, including cost-benefit analysis and scenario evaluation for route openings, closures, or frequency adjustments.
- Recommend short-term and medium-term product or service changes to optimize revenue, load factor, yield, and customer experience based on data-driven insights and market intelligence.
- Provide key resource areas with actionable statistics to aid future planning, including insights on sales performance, capacity utilization, and customer behavior across markets and channels.
- Lead advanced analysis of revenue, sales productivity, route performance, load factor, yield, RASK/CASK, and customer KPIs, converting data into executive-level narratives for senior management decision-making.
- Support Sales and Distribution teams with detailed performance insights segmented by market, channel, corporate accounts, and agents, and partner with Network Planning to optimize route profitability, seasonality, and capacity allocation.
- Oversee the implementation and monitoring of pricing, promotions, and commercial initiatives by tracking performance outcomes and conducting post-implementation reviews to assess effectiveness and recommend improvements.
- Define, maintain, and govern performance frameworks, KPIs, scorecards, and reporting standards, ensuring accuracy, consistency, and stakeholder alignment on performance outcomes.
- Lead and develop a team of performance analysts, building analytical capability, enhancing reporting maturity, driving automation, and digitalizing dashboards and analytical tools to increase efficiency and decision support.
Experience & skills
- Hold a Bachelorās degree in Management & Economics or Statistics, or equivalent academic qualification.
- Minimum of 2 years of experience in a responsible planning, sales performance, or marketing position within an international airline or equivalent organization.
- High-level knowledge and understanding of Sales, Finance, and Network systems relevant to airline operations, revenue management, and commercial analytics.
- Proven experience in sales performance measurement, route profitability analysis, economic evaluation, and data-driven decision support in a commercial airline context.
- Strong analytical skills with the ability to convert complex commercial, operational, and network data into actionable insights, executive narratives, and strategic recommendations.
- Demonstrated capability to lead teams, manage stakeholder relationships, coordinate across departments, and drive performance improvement initiatives.
- Proficiency in developing dashboards, performance scorecards, and reports, with experience in automating reporting tools and enhancing analytical processes for enterprise-level decision-making.