Job description

The Marketing Assistant Manager, Visual Display at Samsung Gulf Electronics will support the Marketing Manager in planning, executing, and optimizing marketing campaigns for the Visual Display division, with the goal of driving customer acquisition, retention, and engagement. Based in Dubai Media City, the role oversees Below-the-Line (BTL) activities such as events, promotions, and experiential marketing, ensuring brand visibility and engagement, as well as Above-the-Line (ATL) initiatives including PR, CRM, digital marketing, and influencer collaborations. Responsibilities include coordinating agency briefings, developing communication strategies for new product launches, creating multi-dimensional campaigns, monitoring campaign performance, and managing legal compliance for marketing terms and conditions. The role requires collaboration with cross-functional teams such as sales, product development, creative, and retail, alongside external agencies and vendors to deliver projects on time and within budget. The Marketing Assistant Manager will also conduct market research, analyze industry trends, and interpret big data to inform marketing strategies, while aligning all campaigns with Samsung’s broader business objectives. The position offers the opportunity to work in a multinational, innovative environment with a strong focus on consumer electronics and technology leadership.