Job description

The Prepaid Segment Senior (Customer Value Management and Product Strategy) at Zain Kuwait in Kuwait City operates within the telecommunications commercial division, focusing on prepaid voice and broadband segments. The role is responsible for the conceptualization, development, and implementation of above-the-line (ATL) acquisition and base management initiatives while managing the full product lifecycle of prepaid offerings. The position involves designing and maintaining the prepaid ATL product portfolio and strategy roadmap, developing product architectural designs, and documenting concept papers while overseeing production across marcom, technical, and sales agent training pipelines. The role requires strong customer value management (CVM) expertise including customer lifecycle management, segmentation, personas, and micro-segmentation to drive targeted campaigns across digital, outbound, retail, and partner channels. The position involves collaborating with cross-functional stakeholders including Marketing (Budgeting, Planning, Customer Insights, CVM, Marcom), Technical, Business Intelligence, Legal, Sales, and channel teams to ensure successful product launches and execution of go-to-market strategies. The role includes monitoring product performance against KPIs such as ARPU, churn, usage, tenure, GA, recharges, and engagement, and conducting post-launch gap analysis to recommend corrective actions. The position requires advanced data analysis capabilities including data extraction, data cleansing, descriptive analytics, trend analysis, hypothesis testing, and use of tools such as MS Excel (pivot tables, complex formulas, scenario analysis) with additional exposure to Power BI, Tableau, and predictive modeling. The role also involves campaign management, pricing strategy coordination for upsell and cross-sell initiatives, and continuous optimization using A/B testing, pilot programs, and feedback loops. Compliance with Information Security Management System (ISMS) policies and adherence to environmental and occupational health and safety (OH&S) requirements are mandatory. The position emphasizes strong project management, stakeholder management, risk mitigation, and innovation to enhance revenue, ARPU uplift, churn reduction, and overall prepaid segment performance.