Job description

The Senior Marketing Specialist at Foodics is responsible for planning, executing, and optimizing marketing strategies to enhance brand visibility, drive lead generation, and support Foodics’ brand position in Kuwait. This includes developing monthly social media content calendars, producing short-form video content such as Reels, TikToks, and product demos, briefing and coordinating with external agencies, monitoring and analyzing campaign performance metrics, conducting market research, managing competitor analysis, developing cross-selling and upselling campaigns, preparing budgets, overseeing marketing expenses, and managing on-ground activation for events. The role requires proficiency in copywriting across English, Arabic, and Kuwaiti dialect, videography and basic video editing, digital marketing tools and platforms, and familiarity with design tools such as Canva, Photoshop, Capcut, and Illustrator. The specialist will contribute to Foodics’ SaaS and F&B marketing initiatives, ensuring campaigns are aligned with current trends, customer engagement, and brand growth in a competitive marketplace.