Emirates NBD
Assistant Manager - Priority Banking Acquisition
- Permanent
- Dubai, United Arab Emirates
- Experience 2 - 5 yrs
Job overview
Date posted
15/10/2025
Location
Dubai, United Arab Emirates
Salary
AED 20,000 - 30,000 per month
Compensation
Job description
The Assistant Manager - Priority Banking Acquisition operates within the RBS â Liability and Accounts Unit under Retail Banking to increase market share of liability business for Emirates NBD and new-to-bank customers in the UAE, focusing on HNW/PRB segments. The mandate includes developing the market share of all retail banking products with emphasis on liability productsâbuilding and growing fixed deposits (FDs), CASA balances and CASA accounts from salaried and non-salaried clients, and offering a strong payroll proposition for corporatesâwhile cross-selling credit cards, bancassurance, overdraft and other retail banking solutions to drive profitability and overall revenue. The role requires strict adherence to KYC, AML, and regulatory guidelines and accurate completion of account opening procedures and documentation. It includes maintaining consistency on business acquisition and monitoring percent approval rates from acquired sources, coordinating with branches to devise adoptable sales strategies based on location, and applying a focused, segmented approach to business sourcing. The Assistant Manager manages client satisfaction and service quality, provides professional product advice across Savings & Current Accounts, Fixed Deposits and Salary Accounts, generates leads for third-party products (e.g., insurance, mutual funds), promotes and educates customers on digital platforms (mobile banking, net banking), and uses CRM tools and core banking systems to track and manage customer portfolios. Responsibilities span independent acquisition via calling and references, achieving monthly/quarterly deposit and cross-sell targets, coordinating with operations for smooth processing of requests, handling client queries and grievances, and delivering a personalized banking experience aligned to group strategy and governance norms.
Required skills
Key responsibilities
- Build and maintain strong relationships with HNI clients and understand client needs to offer suitable liability products including CASA, Fixed Deposits, and payroll solutions.
- Independently acquire new liability customers through calling and references, and achieve monthly and quarterly targets for deposits and cross-selling.
- Generate leads for third-party products such as insurance and mutual funds to expand wallet share and enhance profitability.
- Explain product features, benefits, eligibility, and processes for Savings & Current Accounts, Fixed Deposits, and Salary Accounts clearly to customers.
- Ensure 100% compliance with KYC, AML, and regulatory guidelines by accurately completing all documentation and account opening procedures.
- Coordinate with operations to ensure smooth processing of client requests and timely fulfillment of services.
- Handle client queries, service requests, and grievances independently, providing personalized banking experiences and timely resolutions.
- Promote and educate customers on digital platforms including mobile banking and net banking to drive adoption and engagement.
- Use CRM tools and core banking systems to track and manage leads, customer portfolios, sales activities, and acquisition pipelines.
- Work jointly with branches to devise adoptable sales strategies based on location and execute a focused, segmented approach on business sourcing.
- Maintain consistency in business acquisition and monitor approval rates from acquired business sources to meet targets while protecting organizational and customer interests.
- Cross-sell retail banking products (credit cards, bancassurance, overdraft) to increase unit profitability and overall Retail Bank revenue.
- Monitor client satisfaction and service quality levels regularly to ensure expectations are met and exceeded, escalating issues where necessary.
- Comply with approved policies, procedures, and norms to align with group strategy and safeguard governance.
Experience & skills
- Demonstrate in-depth knowledge of liability products including Savings & Current Accounts (CASA), Fixed Deposits, and Salary/Payroll Accounts.
- Exhibit proven capability to comply with KYC, AML, and regulatory guidelines and to complete accurate account opening documentation and processes.
- Show ability to independently acquire new liability customers through calling and references and to achieve deposit and cross-sell targets.
- Utilize CRM tools and core banking systems to track leads, manage customer portfolios, and monitor approval rates and sales performance.
- Coordinate effectively with branches and operations to design location-based sales strategies and ensure smooth processing of client requests.
- Promote and educate customers on digital banking platforms (mobile banking, net banking) to enhance adoption and usage.
- Generate and manage leads for third-party products (insurance, mutual funds) and cross-sell retail products such as credit cards, bancassurance, and overdrafts.
- Maintain consistent business acquisition performance while protecting organizational and customer interests by adhering to approved policies, procedures, and norms.
